Super Bowl XLIX, the 49th edition of the Super Bowl and the 45th modern-era National Football League championship game, is scheduled to be played in 2015 at University of Phoenix Stadium in Glendale, Arizona.The host city and stadium were announced at the NFL Fall Owners Meeting in Houston on October 11, 2011.As part of the new NFL network agreement, NBC will serve as the game's broadcaster.The committee said most of the major Super Bowl XLIX events, except for the game itself, will be held at the Phoenix Convention Center, CityScape Phoenix and the Hyatt Regency Phoenix.
Super Bowl Central, from Fifth Street to First Avenue and Jefferson to Monroe streets, will be filled with music, free activities and food and drink. The NFL championship game will be played Feb. 1, 2015, at University of Phoenix Stadium in Glendale.€Super Bowl Central, along with the NFL Experience and NFL House, will turn downtown Phoenix into the Super Bowl epicenter,€ Phoenix Mayor Greg Stanton said. €Super Bowl Central delivers direct economic benefits to local business.€
Officials said the 2008 Super Bowl brought about $500 million to the metro area. Organizers have more ambitious goals this time around than in 2008, when there was tough economic times, especially in the Valley, said Jay Parry, CEO and president of the host committee. The committee plans to raise $30 million to fund activities. And with so many events in Phoenix, business leaders expect downtown businesses, restaurants and hotels to reap mighty returns.
€With Super Bowls, from year to year, they get bigger and bigger and are more dynamic, so we anticipate surpassing our previous record for economic impact €¦ here in Arizona,€ Parry said.
The game will be televised around the world, and having international eyes on the area could have long-lasting economic benefits, said Steve Moore, president of the Greater Phoenix Convention and Vistors Bureau.
Since 2008, downtown has opened CityScape Phoenix, welcomed dozens of restaurants, art spaces and clubs, expanded the Phoenix Biomedical Campus and Arizona State University's downtown Phoenix campus and launched light-rail service.
€During the 2008 Super Bowl, downtown was still largely a construction zone,€ Moore said. €This is one of the few times €¦ where the Super Bowl has become more of an urban event in the heart of a downtown.€
Following a recent Super Bowl trend, Phoenix aggressively pitched downtown as the ideal place for marquee events. The Convention and Visitors Bureau made the biggest marketing contribution to the host committee, $1.4 million.
Phoenix leaders said the city should invest its own money in the Super Bowl even though it faces an estimated budget deficit up to $52 million in the coming fiscal year.
€This is a great opportunity,€ said Councilwoman Kate Gallego, who represents part of downtown Phoenix. €I personally think it's a priority to think long term and not be cheap.€
Councilman Michael Nowakowski said the city's expenditures, including in-kind contributions like police services, could actually help the city decrease its budget deficit.
€It's really going to be a return on our investment in terms of attracting tax revenue from hotels, retail, restaurants, galleries, concerts, theaters and everything that involves just spending money here in Phoenix,€ said Nowakowski, who also represents part of downtown.
Downtown has yet to attract as many conventions as it did before the economic downturn.
But a lot has changed since 2008, said David Kreitor, president and CEO of Downtown Phoenix Inc., a leading downtown-development organization. Persuading football-league leaders to bring the NFL Experience football theme park to downtown would have been a hard sell then, he said.
€I think downtown Phoenix getting the Super Bowl events means Phoenix is the happening place,€ Nowakowski said. €I think that from six years ago, downtown Phoenix has changed drastically. Now, it's a place people want to hang out.€
Although most NFL-sanctioned activities will be in Phoenix this time, Scottsdale expects to host many parties and events, with celebrities and fans visiting its trendy clubs and shops. Hotels around the Valley also expect to see a bump in business.In 2008, the NFL Experience was held outside the University of Phoenix Stadium in Glendale. The West Valley city's assistant city manager, Julie Frisoni, said she had expected the host committee to put the 2015 events in downtown Phoenix because NFL executives wanted a more centralized campus this time.
She said Glendale will still have a lot of activities to offer, between festivities at the Westgate Entertainment District next to the stadium and the annual Chocolate Affaire in the city's downtown.
Super Bowl Central, from Fifth Street to First Avenue and Jefferson to Monroe streets, will be filled with music, free activities and food and drink. The NFL championship game will be played Feb. 1, 2015, at University of Phoenix Stadium in Glendale.€Super Bowl Central, along with the NFL Experience and NFL House, will turn downtown Phoenix into the Super Bowl epicenter,€ Phoenix Mayor Greg Stanton said. €Super Bowl Central delivers direct economic benefits to local business.€
Officials said the 2008 Super Bowl brought about $500 million to the metro area. Organizers have more ambitious goals this time around than in 2008, when there was tough economic times, especially in the Valley, said Jay Parry, CEO and president of the host committee. The committee plans to raise $30 million to fund activities. And with so many events in Phoenix, business leaders expect downtown businesses, restaurants and hotels to reap mighty returns.
€With Super Bowls, from year to year, they get bigger and bigger and are more dynamic, so we anticipate surpassing our previous record for economic impact €¦ here in Arizona,€ Parry said.
The game will be televised around the world, and having international eyes on the area could have long-lasting economic benefits, said Steve Moore, president of the Greater Phoenix Convention and Vistors Bureau.
Since 2008, downtown has opened CityScape Phoenix, welcomed dozens of restaurants, art spaces and clubs, expanded the Phoenix Biomedical Campus and Arizona State University's downtown Phoenix campus and launched light-rail service.
€During the 2008 Super Bowl, downtown was still largely a construction zone,€ Moore said. €This is one of the few times €¦ where the Super Bowl has become more of an urban event in the heart of a downtown.€
Following a recent Super Bowl trend, Phoenix aggressively pitched downtown as the ideal place for marquee events. The Convention and Visitors Bureau made the biggest marketing contribution to the host committee, $1.4 million.
Phoenix leaders said the city should invest its own money in the Super Bowl even though it faces an estimated budget deficit up to $52 million in the coming fiscal year.
€This is a great opportunity,€ said Councilwoman Kate Gallego, who represents part of downtown Phoenix. €I personally think it's a priority to think long term and not be cheap.€
Councilman Michael Nowakowski said the city's expenditures, including in-kind contributions like police services, could actually help the city decrease its budget deficit.
€It's really going to be a return on our investment in terms of attracting tax revenue from hotels, retail, restaurants, galleries, concerts, theaters and everything that involves just spending money here in Phoenix,€ said Nowakowski, who also represents part of downtown.
Downtown has yet to attract as many conventions as it did before the economic downturn.
But a lot has changed since 2008, said David Kreitor, president and CEO of Downtown Phoenix Inc., a leading downtown-development organization. Persuading football-league leaders to bring the NFL Experience football theme park to downtown would have been a hard sell then, he said.
€I think downtown Phoenix getting the Super Bowl events means Phoenix is the happening place,€ Nowakowski said. €I think that from six years ago, downtown Phoenix has changed drastically. Now, it's a place people want to hang out.€
Although most NFL-sanctioned activities will be in Phoenix this time, Scottsdale expects to host many parties and events, with celebrities and fans visiting its trendy clubs and shops. Hotels around the Valley also expect to see a bump in business.In 2008, the NFL Experience was held outside the University of Phoenix Stadium in Glendale. The West Valley city's assistant city manager, Julie Frisoni, said she had expected the host committee to put the 2015 events in downtown Phoenix because NFL executives wanted a more centralized campus this time.
She said Glendale will still have a lot of activities to offer, between festivities at the Westgate Entertainment District next to the stadium and the annual Chocolate Affaire in the city's downtown.