Abercrombie & Fitch Hollister brand the young deputy Line
Hollister Co. Brand, generally called "Hollister", or simply HCO, is the U.S. high-end casual clothing brand abercrombie and fitch 's vice lines of a brand, Hollister for 15 to 18-year-old boys and girls, and strive to reflect the surfing beaches of Southern California style, A & F with relatively more low-priced material, the corresponding Hollister's prices lower than the A & F.
July 2000, the first Hollister Co. Brand stores Easton Town Shopping Center opened in Ohio, name of Laid-back California Surf Lifestyle concept and fabrication of a shopper to make the brand even more fascinating story - Hollister Co. by a Mr. JM Hollister in 1922 to create such a place in SoCal. Hollister Co.2006 international in January began, one after another expansion to Canada and the United Kingdom, now, Hollister Co. There are more than 500 stores worldwide. Hollister store decorated as a typical California beach house look, handsome young staff are all beautiful, exclusively, to wear casual clothes Hollister and Hollister.
The summer of 2007 began, abercrombie and fitch spent 10 million U.S. dollars, for the U.S. all Hollister Co. Foyer shop built on the vision rather shocking video wall, 24-hour video surveillance, California West Coast surfing spot Huntington Beach, is giving it the West Bank feeling! Although the Hollister clothing brand A & F with the main difference is not great, but with a different brand positioning, and marketing communications, market segmentation to create a successful, winning a number of 10 generations of young people.
Source: Post on http://www.anfstyle.com/ on Aug 6, 2010.