One of the keys to a successful SEO campaign is by having constant web maintenance. It is extremely important because search engine sites like Google are likely to ignore websites that have low-quality and not updated content. Hence, websites with those qualities can experience a decline in their rankings. Plus, page visitors are likely to go away after a few seconds of looking at it because the site has little or no significant information at all. Based on studies, online users scan a website or page in search for any relevant information. This translates to less than 15 percent of them would choose to read the entire page and 85 percent would rather exit the page within a few minutes than read. Therefore, Web maintenance greatly involves constant update on its content, meaning there should be press releases, articles or new web features published as frequent as possible. However, with the latest algorithm update from Google, low-quality content becomes a strong ground for reducing a website's ranking. This is the time when having a search engine-relevant and well-written content would make a difference.

Proper web maintenance with well-managed content is proven a big factor that brings a website on top of the search engine sites like Google and Bing. It is this reason that SEO companies hire qualified content writers, who are dedicated to satisfy both the online readers/consumers and the search engine site crawlers. They know the importance of writing unique web content in achieving a successful SEO campaign because some search engine sites penalize content providers that publish grammatically incorrect, irrelevant content in the form of articles, blogs and reviews. These writers create articles that are pertinent to the client's respective industry, making their business an authority to targeted consumers and crawlers. Consequently, the client's site can be in the most favorable position to reach more consumer traffic and turn it into the best sales conversion rates possible.

SEO companies believe that it is very important to tailor their services according to the requirements of their clients like providing customer-friendly pages. The web content should contain relevant keyword-rich text, enticing title, interesting headings, informative and concise text. For search engine spiders, the mission is to offer online consumers with relevant results for particular, keyword searches. Spiders are computer programs that are dispatched by the search engine site provider to crawl web pages. They evaluate these pages based on their latest algorithm. So if a specific page meets their specific requirements, the page will then be indexed and ranked by the search engine site.