In the present competitive market, the success or failure of your business depends on the marketing tool you are employing for the promotion of goods and services. A professional looking brochure design still holds its place as an effective promotional tool. Brochures are the best way of attracting customers by offering interesting details of your products in an appealing manner. You can present information in an attractive style with the use of colors, logos, graphics, photographs, and of course engaging text.

Your purpose should be to design a perfect brochure which will make your customers to take some action. A brochure without ‘call-to-action' features will only give you desultory results. Remember that brochures have significant impact on the revenues of your company. In this age of globalization, without proper marketing, your products will not be noticed by people.

Here are some design attributes you can include into your brochure design.

Use of Color: Choose expressive colors for designing a brochure. Remember that colors are the most communicative components of any marketing tool. Using colors in your company brochure will cost you but it will give you beneficial results. Highlight your products and services with the execution of the right color schemes. Studies have proved that an ordinary customer will spend only a few seconds looking at your brochure. If the colors used are not proper, they will keep your brochure aside and look for the other appealing ones. There are quite a number of brochures on your customer's work station to grab his attention. Your brochure needs to outshine your rival's brochure and stand out in the crowd.

Your Company Logo: Your business or brand name is recognized instantly by your logo. If you don't have a perfectly designed logo, then you are losing out. Remember that your company logo is the representation of your business activities and should reflect the mission, vision and image of your brand. A logo in your brochure acts a promotional tool and transmits the right message to your target audience.

Attractive Captions and Images: The first thing people notices are images and captions used in your brochure. If they are impressed with these, then they give some attention to the written content of the brochure. Your captions and images should scream out the vital information and selling points to your targeted audience.

Captivating Snapshots: Sometimes, you can use enchanting photographs instead of boring textual content to attract client's attention.  Remember pictures speak louder than words. They tell a story that might grab the attention of your customers. You can hire a professional brochure design company in choosing the right photographs.

Limited Use of Fonts: Do not make the mistake of using too many font types in your brochure. Also use the right fonts that are easily readable.

Let your Brochure Breathe: Make wise use of space when designing your company brochure. Do not throng it with too much text. Instead use bulleted text to make your point. Allow some spacing between lines to give an attractive look to your brochure.

Uniformity: Avoid filling spaces in your brochure with bigger captions. Be consistent in the use of fonts and their sizes for captions as well as body content. Being consistent will add some elegance and style to your brochure.

The Final Edit: Do a final revision of the entire content of your brochure. Do spell checks, grammatical errors, design inconsistencies and presentation of wrong information. If you do not do the final checking, then all the hard work of your designers and copywriters will go down the drain.

I hope that following the above methods will help in arousing the interest of your potential customers.