The Internet is a cluttered place.
Millions of websites, billions of articles, and the same fifteen ads everywhere you look.
How in the world can you get people to your website without launching a multimillion-dollar ad campaign? Simple: use backlinks.
Backlinks are links that you put out there on blogs, message boards, your own content, and so on that invite people back to your site.
Backlinks are important for two reasons: (A) They allow people to find you; and (B) The more outside links point to your site, the more Google rewards you with higher placement in search results.
Backlinks are simple in concept, but they can be complicated to use.
If you don't use them correctly, they can actually put you further down in Google! 1.
) Provide backlinks on your social networking sites.
This may seem to be a no-brainer, but many people feel iffy about doing it.
Maybe it's because they want to keep business and friendship separate.
That's fine.
But instead of e-mailing that great new joke to your friends, why don't you post it on your website and then link over to it using a backlink from your Facebook wall? This allows it to spread across many pages quickly (no one has to e-mail it), pushes you up in Google, and drives traffic to your site.
A word of caution: Don't do this constantly.
And don't run around adding friends just to have the excuse of sending them links.
2.
) Write articles on sites like eHow, Bukisa, HubPages, Xomba, and some of the many, many more out there.
Then just give a quick link to your site.
I do it all the time.
People keep flooding into my website from all over the Internet, long after the work is done.
3.
) Create a real win-win by linking to your articles.
Sites like Digg, Propeller, and SheToldMe.
com let you post snippets and a link.
(Plus, SheToldMe shares ad revenue).
Linking your articles over from these sites pushes them up in Google.
By extension, your website goes up too.
4.
) Make your website exceptional.
As people learn about you, they talk about you! You'll start getting backlinks for free.
Word of mouth is your most powerful advertising.
People take what you say about your own site with a grain of salt-they're much more likely to believe someone else.
5.
) Backlink when you comment on blogs, newspapers, and other sites.
Some sites are open in their policy on this, and some are not.
Consult the Terms of Use of every site.
Places like Yahoo! message boards can be a great place to backlink.
But don't simply comment for the purpose of giving yourself a link, and never spam message boards.
You'll get people mad.
Do it enough, and they may report you.
Eventually, you could get delisted from the search engines.
Millions of websites, billions of articles, and the same fifteen ads everywhere you look.
How in the world can you get people to your website without launching a multimillion-dollar ad campaign? Simple: use backlinks.
Backlinks are links that you put out there on blogs, message boards, your own content, and so on that invite people back to your site.
Backlinks are important for two reasons: (A) They allow people to find you; and (B) The more outside links point to your site, the more Google rewards you with higher placement in search results.
Backlinks are simple in concept, but they can be complicated to use.
If you don't use them correctly, they can actually put you further down in Google! 1.
) Provide backlinks on your social networking sites.
This may seem to be a no-brainer, but many people feel iffy about doing it.
Maybe it's because they want to keep business and friendship separate.
That's fine.
But instead of e-mailing that great new joke to your friends, why don't you post it on your website and then link over to it using a backlink from your Facebook wall? This allows it to spread across many pages quickly (no one has to e-mail it), pushes you up in Google, and drives traffic to your site.
A word of caution: Don't do this constantly.
And don't run around adding friends just to have the excuse of sending them links.
2.
) Write articles on sites like eHow, Bukisa, HubPages, Xomba, and some of the many, many more out there.
Then just give a quick link to your site.
I do it all the time.
People keep flooding into my website from all over the Internet, long after the work is done.
3.
) Create a real win-win by linking to your articles.
Sites like Digg, Propeller, and SheToldMe.
com let you post snippets and a link.
(Plus, SheToldMe shares ad revenue).
Linking your articles over from these sites pushes them up in Google.
By extension, your website goes up too.
4.
) Make your website exceptional.
As people learn about you, they talk about you! You'll start getting backlinks for free.
Word of mouth is your most powerful advertising.
People take what you say about your own site with a grain of salt-they're much more likely to believe someone else.
5.
) Backlink when you comment on blogs, newspapers, and other sites.
Some sites are open in their policy on this, and some are not.
Consult the Terms of Use of every site.
Places like Yahoo! message boards can be a great place to backlink.
But don't simply comment for the purpose of giving yourself a link, and never spam message boards.
You'll get people mad.
Do it enough, and they may report you.
Eventually, you could get delisted from the search engines.