The E-commerce industry is slowly catching the pace getting competitive each day. When things are getting competitive at every step, businesses surely wish to be ahead of their competitors and grab the attention of customers as well as competent buyers. Though a store outlet can gives a complete insight into your collection the very first moment one walks into it, an online store lacks this feature. Without the individual presence of a customer executive, online stores have to be customer friendly in their own way, so that the buyers can easily navigate through their sites and get what they are looking for. So, if you are about to start your online store with an eCommerce software solutions or already have one, check out some factors that can help you to make it more customer friendly.
Call to Action & Sign-Up Buttons
Avoid long sign up or registration forms, especially that of few pages. You don't always have to ask for every minute detail from your customer like their address, phone number, work etc. You can just ask for an e-mail address and password, and that's it. Also try to use call to action buttons that can stand out besides improving the site usability. Choose the colour, size, and font of these buttons and also pay attention to the words and position of the buttons. You can also consider the local language of the customers and thus make use of IP delivery to serve your customers with custom versions of the buttons as per their location.
Buying Without the Need to Register
One of the most common things that buyers hate is the long sign-up process that one has to go through before making a final purchase. You can go for an easy check-out process for your customers and can later on ask them to register to make their future purchases easier. Besides, increasing sales, this process enhances customer retention and reduces the chances of card abandonment.
Shopping Cart
Shopping cart is an indispensable part of every online e-commerce store nowadays. This features helps your buyers to easily accumulate the list of purchased items often described as add to cart. This facility enables customers to easily go for the products of their choice and keep those they wish to buy into the cart. At the checkout, the total cost of the items i.e., the entire order, including handling, shipping etc. is easily calculated and displayed to the customers.
Search Function
Providing search functionality can also help you make your site more customers friendly. You might receive customers looking out for a particular product or brand, or those who just don't wishes to go through every category or page. A search function at this point helps the customer to search for the desired item and thus make the buying process a happy affair.
Call to Action & Sign-Up Buttons
Avoid long sign up or registration forms, especially that of few pages. You don't always have to ask for every minute detail from your customer like their address, phone number, work etc. You can just ask for an e-mail address and password, and that's it. Also try to use call to action buttons that can stand out besides improving the site usability. Choose the colour, size, and font of these buttons and also pay attention to the words and position of the buttons. You can also consider the local language of the customers and thus make use of IP delivery to serve your customers with custom versions of the buttons as per their location.
Buying Without the Need to Register
One of the most common things that buyers hate is the long sign-up process that one has to go through before making a final purchase. You can go for an easy check-out process for your customers and can later on ask them to register to make their future purchases easier. Besides, increasing sales, this process enhances customer retention and reduces the chances of card abandonment.
Shopping Cart
Shopping cart is an indispensable part of every online e-commerce store nowadays. This features helps your buyers to easily accumulate the list of purchased items often described as add to cart. This facility enables customers to easily go for the products of their choice and keep those they wish to buy into the cart. At the checkout, the total cost of the items i.e., the entire order, including handling, shipping etc. is easily calculated and displayed to the customers.
Search Function
Providing search functionality can also help you make your site more customers friendly. You might receive customers looking out for a particular product or brand, or those who just don't wishes to go through every category or page. A search function at this point helps the customer to search for the desired item and thus make the buying process a happy affair.