If you own a local business, it is always a good idea to optimize your local search engine results. Whenever someone searches the internet for a particular service, your business should be one of the first ones to pop up -- this means more visibility and more potential clients for you. We have compiled 5 simple tips to help you get your business at the top of the food chain!
5. Google Analytics is Your Friend
Google Analytics is a free service that is here to help you optimize your local search results. The service shows you the number of visitors that click on your site, how long they browse it, where they are located, and how they found it. Once you start compiling this information and learning more about what your company can improve on, set some goals! Reach for at least 6 newsletter sign-ups a day or 5 form submissions. As you learn more about what you are doing right and what you can improve on, your goals will get higher and higher.
4. Tweet, Post, Check In, Pin
If you have a website, it is also a good idea to get involved with social media. It's free, and a great way to interact with your clients and customers. The more you show up on various web pages, the more recognized you will be on the internet. So get on Facebook, Twitter, Foursquare, LinkedIn, Pinterest, or a combination of these!
3. Launch an Online Marketing Campaign
Try out GoogleAdWords! This one isn't free, but all you pay for is the amount of clicks you receive. This service allows you to select keywords, write for online marketing ads, and attract visitors to your website based on what your customers are searching for. You can start at as little as $15 per week! This is a great way to get your name out there for a small amount of money.
2. Get Involved
Check out what is out there already in your industry. If there are local blogs or forums that deal with issues in your field, participate! Create a profile and add to the content that is there. Customers and potential clients will begin to recognize your business as a source of good information. It may also be a good idea to start your own blog. Here, you can post relevant information to your field as well as more personal things that are happening with your company.
1. Consistency is Key
Whatever you do, be consistent. If you create a Facebook page, keep posting! Don't leave your followers hanging -- if they ask questions or give feedback, reply! Keep posting blog articles and keep track of your analytics to see how you can improve. The key to optimized SEO marketing is keeping on it!
5. Google Analytics is Your Friend
Google Analytics is a free service that is here to help you optimize your local search results. The service shows you the number of visitors that click on your site, how long they browse it, where they are located, and how they found it. Once you start compiling this information and learning more about what your company can improve on, set some goals! Reach for at least 6 newsletter sign-ups a day or 5 form submissions. As you learn more about what you are doing right and what you can improve on, your goals will get higher and higher.
4. Tweet, Post, Check In, Pin
If you have a website, it is also a good idea to get involved with social media. It's free, and a great way to interact with your clients and customers. The more you show up on various web pages, the more recognized you will be on the internet. So get on Facebook, Twitter, Foursquare, LinkedIn, Pinterest, or a combination of these!
3. Launch an Online Marketing Campaign
Try out GoogleAdWords! This one isn't free, but all you pay for is the amount of clicks you receive. This service allows you to select keywords, write for online marketing ads, and attract visitors to your website based on what your customers are searching for. You can start at as little as $15 per week! This is a great way to get your name out there for a small amount of money.
2. Get Involved
Check out what is out there already in your industry. If there are local blogs or forums that deal with issues in your field, participate! Create a profile and add to the content that is there. Customers and potential clients will begin to recognize your business as a source of good information. It may also be a good idea to start your own blog. Here, you can post relevant information to your field as well as more personal things that are happening with your company.
1. Consistency is Key
Whatever you do, be consistent. If you create a Facebook page, keep posting! Don't leave your followers hanging -- if they ask questions or give feedback, reply! Keep posting blog articles and keep track of your analytics to see how you can improve. The key to optimized SEO marketing is keeping on it!