As an important part of this Intertextile Shenzhen International Fabric Exhibition, Chinese Textile and Fabric trends 2013 Spring and Summer Release was officially kicked off on July 8 at Shenzhen Convention and Exhibition Center. This was the most authoritative publishing activity of Chinese textile and fashion trends that held in Shenzhen for the first time. In the short span of four days of fashion trends released, many past exhibitors and professional visitors were attracted to stop by and inquire, which laid down a piece of beautiful scenery in the fabric exhibition.  

       According to the organizer, the theme of the current show was Life is Life which intended to express the awareness of living in the moment. The release was divided according to four themes which were Eternal Vitality, Decorative Arts, Applicability the Best and Usual Spirit, in the form of combining concept and the fabric samples in order to facilitate professional buyers to understand the popular trend of products, including color, material, style, etc. The releasing fabric were selected from more than 40 domestic and foreign well-know exhibitors who provided nearly a thousand kinds of fabric products, and they were marked with product tabs as a three-dimensional catalog which benefited the buyers to inquire and understand the brand and product names of the manufacturers, so as to find the suppliers and products suited to their needs more quickly.

 Intertextile Shenzhen International Fabric Exhibition, as the global textile fabrics and garment accessories industrial trade event, is a platform to provide the upstream textile brands with commerce transactions, fashion trends releases and innovative and creative products display. It attracts professional buyers from all over the world. It was reported that the range of the exhibition was more abundant than the last one, and it covered a complete textile and garment industry chain including fabrics, accessories, textile technology and textile raw materials. The exhibition area covered 15,000 square meters, and more than 400 the exhibitors at home and abroad, nearly 20,000 professional visitors participated, among which domestic exhibitors were mainly from the Shaoxing and Shengze area, as well as Taiwan and Hong Kong. Affected by the good news for the domestic market in South China in recent years, overseas exhibitor area of this fabric show was increased by about 20%.

The director of the Trend Center in China Textile Information Center, Zhang Wei stated that they chose to release the textile and fashion trends in Shenzhen International fabric Exhibition was a big praise of the important position of Shenzhen in China's textile and garment industry. Shenzhen is China's largest branded apparel design, production and processing base, with its influence spreading the entire Southeast Asian region. In addition, Shenzhen is the concentration of various brands of garment and fabric, which provides abundant resources for fashion trend research.

       To enterprises, Intertextile fabric exhibition is undoubtedly the most influential trade platform. To release the fashion trend on this platform, it can provide forward-looking references for enterprises to develop new products. More importantly, it helps to increase the business concerns and the awareness of apparel products development and fashion innovation and enhance the industrial competitive so as to improve the whole industry, benefiting the participating enterprises in a wider way.