Your Competition Should Be Doing This, Are You?
Folks, the people have spoken.
Oddly enough, even with previous studies indicating that the majority of people don't believe everything they read on the Internet, the Internet has taken second place in media as the preferred news source (according to an article on eMarketer.
com).
In addition to this, more business put their marketing money to work through online avenues such as search marketing using services such as GOOGLE AdSense (up by 23.
6% in the first half of 2008 according to eMarketer.
com).
Were you part of that group? If not, you need to reconsider where you're spending your marketing money.
In most cases, even when a company is utilizing such things as a website and search marketing, they're not doing it right.
They're throwing money away, and this is where you can gain the advantage...
if you act now.
The environment has never been riper for you to take advantage of this opportunity either.
Do the right thing for you and your business.
- Find a more affordable hosting company (many have lowered their hosting plans);
- Develop a marketing plan that drives traffic to your site utilizing search marketing among other online methods;
- Redesign your site to better fit your marketing plan and focuses the customer on your call to action;
- Put someone on the books to increase your page ranking for organic;
- Help your company be successful just like your competition is trying to do.
You're about to breathe new life into your business.
You'll be the hero, and won't that be fun? In all seriousness; with a little research you can turn the money you were previously engaging in less profitable marketing methods into more substantial returns.
Don't be left behind.