Did you know that even though certain colors look nice, designers will not always decided to incorporate them into their colors schemes? Certain colors can trigger specific emotions or responses in people, and so designers use them to help communicate a message. Know what kind of response you are triggering through the use of certain colors to become a better designer.

White
Many doctors opt to wear white because it represents sterility or cleanliness, while many brides wear it because the color white also symbolizes purity or innocence. White can also represent simplicity or clarity in design. Surround important items in design with white space to help make them stand out.

Black
Because it is the opposite of white, black can represent power and evil. While white symbolizes life, black symbolizes death; while white symbolizes hope, black symbolizes despair. In fashion design, the color black can also be slimming.

Red
As the most aggressive and intense color, red usually evokes a strong response, and can actually raise a person's heart rate. Because it represents power, red colored cars are stopped more by police and are stolen more by criminals. Use red strategically in design - it gets noticed and makes things look bigger.

Blue
As the color of both the sea and the sky, blue can have a calming effect. For this reason, it is a color often used in bedrooms. Blue can also represent loyalty, dependability and stability. It makes a great color for logos of companies that are trying to earn trust.

Green
Since green is the color of nature, it makes sense that it has been used in campaigns to promote environmental awareness. Also, because green is used in nature as a backdrop to accent bright flowers or fruits, it can be a good neutral color to use for backgrounds in design. Like blue, the color green can have a calming effect.

Yellow
Because yellow is bright, it is one of the most difficult colors to ignore. This is why this color is often combined with black to use as a warning - whether it is on a bumble bee in nature or a caution sign on the roadway. Use yellow in your design to highlight an important point.

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