The world has now become a smaller place owing to the rapidly developing technology.
We are all now a part of the global village that connects people across the world.
And all of this has its roots in the inter-connectivity provided by the Internet.
The internet is the big daddy of the present century and today's lifestyle thrives on the Internet.
With social media, online tutorials, shopping sites, banking and other services on its palate, Internet is the most popular medium of communication of the century.
If you need to reach out to the world, then knock on the door called the Internet and it shall welcome you into its depths which open up into a Chinese box of doors leading to more doors leading to even more doors! And in such times as these, every activity has its own online counterpart.
Business and commerce is no exception to this trend.
Therefore, it comes as no surprise that online marketing forms a very integral and essential part of online trade.
And there possibly cannot be a better place to buy and sell other than in the town square of the global village itself! Trade has been one of the earliest activities that humans were engaged in.
And the art of selling and buying is indeed a tough one.
Only a good salesman can make good a sale.
In today's scenario, the skills of a salesman has been replaced with what we call marketing strategies.
Marketing, going by its traditional meaning, amounts to the act or agenda of promoting and selling products or services, including market research and advertising.
Online marketing involves all components of marketing with the only exception of them being conducted online.
Like every other online activity, online marketing has its own set of benefits.
• Accessibility: For one, online marketing can reach out to a wider circle of prospective buyers.
• Various Options for Advertising: As opposed to marketing, advertising in online marketing can take place through a number of ways including email notifications, pop-up adverts, flash adverts in various social media etc.
Such adverts are more conspicuous and catchy to the eye.
• No Manual Labour Required: Online marketing activities would only require trained media personnel to construct advertisements or flow-charts required for market surveys etc.
Once uploaded on the Internet, it only takes a few clicks and precious minutes of a user's time to take part in such activities.
It cuts down on manual labour and hence reduces the effective cost of marketing activities.
• Time-friendly: Online marketing activities save a lot of time that is so precious in today's super-fast lifestyle.
A happy proposition indeed for both the entrepreneurs and the prospective customers.
We are all now a part of the global village that connects people across the world.
And all of this has its roots in the inter-connectivity provided by the Internet.
The internet is the big daddy of the present century and today's lifestyle thrives on the Internet.
With social media, online tutorials, shopping sites, banking and other services on its palate, Internet is the most popular medium of communication of the century.
If you need to reach out to the world, then knock on the door called the Internet and it shall welcome you into its depths which open up into a Chinese box of doors leading to more doors leading to even more doors! And in such times as these, every activity has its own online counterpart.
Business and commerce is no exception to this trend.
Therefore, it comes as no surprise that online marketing forms a very integral and essential part of online trade.
And there possibly cannot be a better place to buy and sell other than in the town square of the global village itself! Trade has been one of the earliest activities that humans were engaged in.
And the art of selling and buying is indeed a tough one.
Only a good salesman can make good a sale.
In today's scenario, the skills of a salesman has been replaced with what we call marketing strategies.
Marketing, going by its traditional meaning, amounts to the act or agenda of promoting and selling products or services, including market research and advertising.
Online marketing involves all components of marketing with the only exception of them being conducted online.
Like every other online activity, online marketing has its own set of benefits.
• Accessibility: For one, online marketing can reach out to a wider circle of prospective buyers.
• Various Options for Advertising: As opposed to marketing, advertising in online marketing can take place through a number of ways including email notifications, pop-up adverts, flash adverts in various social media etc.
Such adverts are more conspicuous and catchy to the eye.
• No Manual Labour Required: Online marketing activities would only require trained media personnel to construct advertisements or flow-charts required for market surveys etc.
Once uploaded on the Internet, it only takes a few clicks and precious minutes of a user's time to take part in such activities.
It cuts down on manual labour and hence reduces the effective cost of marketing activities.
• Time-friendly: Online marketing activities save a lot of time that is so precious in today's super-fast lifestyle.
A happy proposition indeed for both the entrepreneurs and the prospective customers.