Opportunity Home Business, How To Select Between Product Sales And Recruiting
The opportunity home business requires a clear strategy. It can of course do both, to sell products and to recruit affiliates, but if you think the expertise, which these alternatives require, it is better to choose either or. The affiliates require different argumentation than the products. But what you can do is to use the product data to judge, where to find good programs to recruit affiliates. The most popular, or best selling, products are often good alternatives to rcruit affiliates, because the brands are strong and well known.
1. The Product Benefits.
The marketer, who sells products must be able to turn the product features into the consumer benefits. These benefits must be worth the money, which the consumer pays. The product sales is much simpler and the benefits and the product features easier to tell to the consumer. This does not mean, that the earnings are lower. If a marketer knows the product or the product area, he has good opportunity to succeed in the sales too.
The added value comes from the expertise, the brand image, which the marketer is able to create. He must be able to create an added value to the product, because many others are also selling the same product. Actually the work is to drive traffic to the merchant site and the merchant will take care of the rest. It sounds easy, but is not. The competion in most internet markets, like in the opportunity home business market, is tough. The needed marketing expertise is the same as with the affiliate recruiting alternative.
2. What To Market To The Candidate Affiliates?
Well of course an affiliate wants to make money with the program or system, which you offer. But what to offer, when many others are selling the same program? The answer is, the added value, which they can get only through your offer. All marketing tools being the same, the brand image of your name is the only factor. If your name is more trusted in the niche, than what others have, you can win the affiliate. The trust comes from the long term success and from the name awareness. The trust means, that when you will recommend the product, it works. The target group believes what you say and will join the program. So the added value is your recommendation, because you are the name in the industry.
3. Which System Works Better In Your Case?
If you compare these two systems, both can work as well. The product sales is risky in that sense, that if the product disappear from the market, you will lose everything. If you recruit affiliates to several merchants and one drops away, it will not hurt your business so much. The know how based recruiting seems a little bit better, but you can of course market several related products from the same site.
4. Listen To Your Inner Voice.
You must have a feeling about which one is better for you. Just trust on the feelings and they will help you later on. The opportunity home business is an emotional business, where the marketer transfers his own emotions to the target group, which senses the emotions very well and quickly.
5. Whatever Your Choice, Stick To It.
The opportunity home business is a branded goods business, where the image of the marketer has a big influence. If you will start as a product sales man in a certain category, kepp that choice. If you start to recruit affiliates, keep that, that is your choice. The long term work brings fruits. One of the best ones is that your own knowledge will grow and that the target group will see that. It will strengthen your brand further, which means better business in the future. All niches have their kings and you can become one of those.
1. The Product Benefits.
The marketer, who sells products must be able to turn the product features into the consumer benefits. These benefits must be worth the money, which the consumer pays. The product sales is much simpler and the benefits and the product features easier to tell to the consumer. This does not mean, that the earnings are lower. If a marketer knows the product or the product area, he has good opportunity to succeed in the sales too.
The added value comes from the expertise, the brand image, which the marketer is able to create. He must be able to create an added value to the product, because many others are also selling the same product. Actually the work is to drive traffic to the merchant site and the merchant will take care of the rest. It sounds easy, but is not. The competion in most internet markets, like in the opportunity home business market, is tough. The needed marketing expertise is the same as with the affiliate recruiting alternative.
2. What To Market To The Candidate Affiliates?
Well of course an affiliate wants to make money with the program or system, which you offer. But what to offer, when many others are selling the same program? The answer is, the added value, which they can get only through your offer. All marketing tools being the same, the brand image of your name is the only factor. If your name is more trusted in the niche, than what others have, you can win the affiliate. The trust comes from the long term success and from the name awareness. The trust means, that when you will recommend the product, it works. The target group believes what you say and will join the program. So the added value is your recommendation, because you are the name in the industry.
3. Which System Works Better In Your Case?
If you compare these two systems, both can work as well. The product sales is risky in that sense, that if the product disappear from the market, you will lose everything. If you recruit affiliates to several merchants and one drops away, it will not hurt your business so much. The know how based recruiting seems a little bit better, but you can of course market several related products from the same site.
4. Listen To Your Inner Voice.
You must have a feeling about which one is better for you. Just trust on the feelings and they will help you later on. The opportunity home business is an emotional business, where the marketer transfers his own emotions to the target group, which senses the emotions very well and quickly.
5. Whatever Your Choice, Stick To It.
The opportunity home business is a branded goods business, where the image of the marketer has a big influence. If you will start as a product sales man in a certain category, kepp that choice. If you start to recruit affiliates, keep that, that is your choice. The long term work brings fruits. One of the best ones is that your own knowledge will grow and that the target group will see that. It will strengthen your brand further, which means better business in the future. All niches have their kings and you can become one of those.