Amway Review, Did someone just ask You to Join?
Amway, or American Way as some recalled, has been in business over 50 years with more than 3 million distributors marketing everyday household products. Jay Van Andel and Richard Devos, friends since schooldays, had been business partners, when they joined Nutrilite as distributor in 1949. By 1958, Jay and Richard had built a company of over 5,000 distributors. However following the concerns about the stability of Nutrilite, together with their marketing leaders, they formed the American Way Association to look for additional products to market.
Their first product after Nutrilite was a concentrated organic cleaner, which is today called Liquid Organic Concentrate(LOC). In 1972, Amway bought control of Nutrilite and diversified its product line to include Nutrition and Wellness, Beauty, Bath and Body, Home Care, Housewares and Appliances.
Amway reported revenue of US$8.2 billion for the year ending December 2008. Health & Beauty products accounted for nearly 60% of worldwide sales. It is ranked by Forbes as one of the largest private companies in the US and by Deloitte as one of the Largest retailers in the world.
Distributors in Amway get paid by the:
- Retail profit on Product Sales to customers. Retail margin average about 29%, which is very reasonable for MLM Company.
- Monthly performance bonuses ranging from 3% to 25% of the business volume.
- Monthly and annual leadership bonuses and other cash awards and business incentives based on group performance.
Amway provided a Simple 3-Steps to Success Technique,
Step 1: Learn the business and use the Product
Step 2: Retail the Product
Step 3: Sponsor your friends and others
From the above steps, a typical Amway distributor joins the company and is given product education and training on how to promote the product; they are trained to sell to friends or relatives and their direct contact. They then gather extended contacts or leads within this network and request for an appointment.
This simple technique could have worked well a few years ago, but now it is not as effective in this fast paced global society. One would have to employ a more efficient strategy to expand their network to retail and recruit.
Amway DOES provides an online Business Tools where you can send your prospect to your replicated website to purchase product or sign up as a distributor. However, this is the second step in the sales process. The first step would still be getting fresh leads or prospect after checking your warm list of friends and relatives.
With the Global reach of Internet today, it is inevitable that a contemporary Amway top marketer would have to go online to achieve his business goal on the fast lane. Learning how to generate leads online and convert them to either customers or distributors would be your best strategy to achieve Financial Freedom in Amway.