Although you are targeting the same audience, writing articles for your website is a bit different from writing articles that you will use on your article marketing campaign.
You will need to apply some elements and adjust your writing style a bit so you can convince publishers to post your articles online.
Here's how to write articles for your marketing campaign: 1.
First, let's talk about the things that you cannot include in your content.
If you don't want publishers to reject your articles right away, you need to make sure that they are free from sales pitches, links (anchor texts and typical URLs), and inappropriate content (example; information about committing suicide or arson).
As for the length, there is a minimum word count of 250 words.
As for the maximum length, most publishers do not have strict rules about it.
But if you want to make your articles appealing to your readers, make sure that they are relatively short.
2.
Deliver unique articles.
Keep in mind that there is no way that you can get away from plagiarizing somebody else's work.
So, instead of copying other articles, exert conscious effort and make time to write articles using your own words.
Ensure that the information you share are fresh and unique to lure more people to read your articles.
3.
Resource box.
Keep in mind that one of your main goals in marketing your articles is to gain inbound links to your website.
You can make this happen by creating your resource.
In here, you are allowed to pitch in your products and your website.
You are also allowed to sell yourself and tell your readers your expertise and the problems that you solve.