Every business owner needs to use a database shopping cart software to find out how their store is doing and to also find ways to try to retain customers who have visited their online store before.
These are some of the key features to look out for in your cart that will be able to help you.
Abandoned Cart Orders If many customers come to your store and are trying to purchase your products with no success, then you need to investigate what seems to be the problem.
Some shopping cart internet software will have an aborted orders section where all the failed customer orders will land in.
So if you frequently have many aborted orders, then you need to check what type of products these customers were trying to purchase and WHY the orders did not go through.
Was it because the customers did not fill in the payment form completely? Or was it because the product was out of stock? Check to ensure that you have a section in your cart where you will be able to identify who these customers are in order for you to contact them with the aim of trying to close the sale with them.
Email Reminders This feature will work hand in hand with the abandoned cart order section.
All you need to do is to customize a standard email whereby the database shopping cart software will automatically email the customers who landed in the abandoned orders section.
It could be a friendly email requesting them for feedback on whether they require further assistance to close the initial purchase or whether they had any problems finalizing the payment.
Or it could be an email informing them that you are offering a certain percentage discount for their next purchase at your store.
These are some of the ways that merchants try to initiate contact and close the deal with customers who have visited their store.
Wish List Reminder Emails This is also another powerful and effective way to reach out to customers.
Many customers will normally have a wish list where they will save the products that they are interested to purchase for a later date.
Now this is a great opportunity to check for the customer details and preferences and after a period of time, send them an email reminder regarding their wish list.
It would be great if the store is able to offer them a discount or a similar product offer to entice them to purchase what is on their wish list.
If you have this feature in your cart, it will come in useful to send these customers reminder emails to try and retain them.
Summary Every online business will need help to retain their existing customers hence these key features will be able to help in that process if programmed properly so that business owners are able to focus on more important issues.
These are some of the key features to look out for in your cart that will be able to help you.
Abandoned Cart Orders If many customers come to your store and are trying to purchase your products with no success, then you need to investigate what seems to be the problem.
Some shopping cart internet software will have an aborted orders section where all the failed customer orders will land in.
So if you frequently have many aborted orders, then you need to check what type of products these customers were trying to purchase and WHY the orders did not go through.
Was it because the customers did not fill in the payment form completely? Or was it because the product was out of stock? Check to ensure that you have a section in your cart where you will be able to identify who these customers are in order for you to contact them with the aim of trying to close the sale with them.
Email Reminders This feature will work hand in hand with the abandoned cart order section.
All you need to do is to customize a standard email whereby the database shopping cart software will automatically email the customers who landed in the abandoned orders section.
It could be a friendly email requesting them for feedback on whether they require further assistance to close the initial purchase or whether they had any problems finalizing the payment.
Or it could be an email informing them that you are offering a certain percentage discount for their next purchase at your store.
These are some of the ways that merchants try to initiate contact and close the deal with customers who have visited their store.
Wish List Reminder Emails This is also another powerful and effective way to reach out to customers.
Many customers will normally have a wish list where they will save the products that they are interested to purchase for a later date.
Now this is a great opportunity to check for the customer details and preferences and after a period of time, send them an email reminder regarding their wish list.
It would be great if the store is able to offer them a discount or a similar product offer to entice them to purchase what is on their wish list.
If you have this feature in your cart, it will come in useful to send these customers reminder emails to try and retain them.
Summary Every online business will need help to retain their existing customers hence these key features will be able to help in that process if programmed properly so that business owners are able to focus on more important issues.