PMA – the name to bank upon

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The Print Media Academy trainings acquaint print shop owners and printing services manager with the technical, procedural and qualitative aspects of prepress services, press procedures and postpress services. In Print Media Academy's product training you learn how to use Heidelberg machines to their full potential. And in the professional printing services education printers receive sound knowledge of the processes and practical workings in a printing company.

The latest pedagogy to be developed by the Print Media Academy is the excellent ecological printing mechanism which gives a concise summary of the key facts on eco-friendly printing services and explains how print shops can take an integrated approach [seamless merger of Postpress Services, prepress services and press procedures in one seamless process] to meeting this challenge and thus combining economy and ecology.

A specially curate ‘profit-tip' booklet gives practice-based information on a whole range of topics relating to postpress services, consumables, print shop operations, prepress services, carbon offsetting, staff motivation, communications – essentially the entire range of printing services . Profit Tip details opportunities for funding and the first steps kicking off the process toward creating an environmentally friendly print shop.

It is important that interested printers and organizations do not make selective aspects of the overall printing services more eco-friendly. Instead, they must develop a comprehensive overview and integrate all areas in their entirety. As well as the individual production steps – including key milestones of the process like postpress services & prepress services – involving employees and suppliers. It is particularly difficult to bring about lasting changes in behavior, as everyone involved quickly reverts to established behavioral patterns. This is where the Motivation section can help.

This Print Media Academy created profit tip is aimed at print shops and printing services that aren't yet active in eco-friendly printing and are looking to find out how they can position themselves effectively as ecological print shops. They learn what measures need to be taken in a step-by-step process and how this can be expertly communicated to the outside world. After all, the trigger for developing an environmental focus often comes from the outside. For many large print customers, certifications have become a prerequisite for placing orders. However, printing service owners and decision makers who are already positioned on the market can also gain insights and discover how they can expand their existing prepress, press & postpress offerings.

The benefits of an integrated environmental approach are considerable - as well as the positive effects in terms of image and credibility, these also include long-term improvements in competitiveness as a result of ongoing optimization in energy and material efficiency.
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