What a business means for you? It may be your livelihood, passion, your requirement or the way to reach your destiny.
Whatever may it be, it needs something special.
It needs the way it should be treated.
The moment you loose your focus the business gone.
For your small business you are the CEO, marketing man, manager and also the sells person.
Through this article I am going to try to focus on the steps what you should take to make your small business stand out of the rat-race in your niche.
1.
First of all know your business: You should be familiar with the business you are in.
You should be aware of the tactics and ideas your competitors are following.
Look into present trends and develop your business accordingly.
If you are running your business in 2007 but are in old fashion with 90ties, if may affect your business.
But if you know that the 90ties products are still in use, make changes which fits in present and stand out of the crowd.
Search around and you fill find tons of items.
A good example is "Remix of old songs".
Just think about it and I am sure an idea will hit you.
2.
Believe in your products and improve quality: Always believe in your products.
It is your believe which builds trust and confidence in your clients.
Improve your quality checking sense and don't compromise.
Suppose you go to a retail shop and order for a Tomato Ketchup.
You taste it.
If you like, surely next time again you will place the order for the same.
But if not, then what? You will move to next one.
Always put yourself in place of customer and think what they want.
Improve your product quality with latest fashion and customer demands.
3.
Build customers for life time: It is the services and your hospitality which makes your customer to come back to you again.
Always be soft-spoken.
Listen them carefully what they want.
Don't interrupt.
If they have some doubt in preference, help them.
Analyze their requirement and come with your best product(s).
Make them sure that it will work for them and if not you are there to support them.
Your old and new customers mean same for you.
Don't loose them and make them customers for life time business.
4.
Make a web site: You may have thousands of products and hundreds of customers.
Can you consider new customers to whom you can show your products? Absolutely not.
Why? You have only 24 hrs dear.
It's better to make a web site and put your all products information there.
It will not only save your and your customer's time to make decisions but will grow your business as well.
Consider the following things while making your small business website: (a) Introduce yourself and your company (small business) (b) Make a products list with photos or snap shots.
Provide details information about your products.
(c) Publish your customers' views for specific products to build trust.
(d) Put a contact page to increase conversation rate.
(e) Make sure you have made a FAQ page.
(f) You small business website must include a complain page.
5.
Build support system: Be always ready to support your customers.
When ever your customer comes to you, give him / her business card with your contact number and website address.
Pull some time from your packed up business to focus on customers' problems.
The best time to consider your clients problems and their solutions is afternoon or evening time.
Always check the complain page in your website and if possible given them a call.
Believe me their recommendations will grow your business.
6.
Look for opportunity: There are uncountable opportunities in your small business.
Sense the gap in the market.
Fill it with your small business solutions and you're done.
Always keep yourself ready.
Remember opportunity favors the prepared minds.
If you are the first to take the action the market will recognize you, will recognize your talent, your enthusiasm and overall your will to win.
Believe me thousand of hands will come to support you to make your small business a hit.
May be you have started on small platform but always dream of playing with big players.
If you will practice these techniques mentioned above, I am sure you will notice the difference on the very first day.
Best of luck for your small business.
Whatever may it be, it needs something special.
It needs the way it should be treated.
The moment you loose your focus the business gone.
For your small business you are the CEO, marketing man, manager and also the sells person.
Through this article I am going to try to focus on the steps what you should take to make your small business stand out of the rat-race in your niche.
1.
First of all know your business: You should be familiar with the business you are in.
You should be aware of the tactics and ideas your competitors are following.
Look into present trends and develop your business accordingly.
If you are running your business in 2007 but are in old fashion with 90ties, if may affect your business.
But if you know that the 90ties products are still in use, make changes which fits in present and stand out of the crowd.
Search around and you fill find tons of items.
A good example is "Remix of old songs".
Just think about it and I am sure an idea will hit you.
2.
Believe in your products and improve quality: Always believe in your products.
It is your believe which builds trust and confidence in your clients.
Improve your quality checking sense and don't compromise.
Suppose you go to a retail shop and order for a Tomato Ketchup.
You taste it.
If you like, surely next time again you will place the order for the same.
But if not, then what? You will move to next one.
Always put yourself in place of customer and think what they want.
Improve your product quality with latest fashion and customer demands.
3.
Build customers for life time: It is the services and your hospitality which makes your customer to come back to you again.
Always be soft-spoken.
Listen them carefully what they want.
Don't interrupt.
If they have some doubt in preference, help them.
Analyze their requirement and come with your best product(s).
Make them sure that it will work for them and if not you are there to support them.
Your old and new customers mean same for you.
Don't loose them and make them customers for life time business.
4.
Make a web site: You may have thousands of products and hundreds of customers.
Can you consider new customers to whom you can show your products? Absolutely not.
Why? You have only 24 hrs dear.
It's better to make a web site and put your all products information there.
It will not only save your and your customer's time to make decisions but will grow your business as well.
Consider the following things while making your small business website: (a) Introduce yourself and your company (small business) (b) Make a products list with photos or snap shots.
Provide details information about your products.
(c) Publish your customers' views for specific products to build trust.
(d) Put a contact page to increase conversation rate.
(e) Make sure you have made a FAQ page.
(f) You small business website must include a complain page.
5.
Build support system: Be always ready to support your customers.
When ever your customer comes to you, give him / her business card with your contact number and website address.
Pull some time from your packed up business to focus on customers' problems.
The best time to consider your clients problems and their solutions is afternoon or evening time.
Always check the complain page in your website and if possible given them a call.
Believe me their recommendations will grow your business.
6.
Look for opportunity: There are uncountable opportunities in your small business.
Sense the gap in the market.
Fill it with your small business solutions and you're done.
Always keep yourself ready.
Remember opportunity favors the prepared minds.
If you are the first to take the action the market will recognize you, will recognize your talent, your enthusiasm and overall your will to win.
Believe me thousand of hands will come to support you to make your small business a hit.
May be you have started on small platform but always dream of playing with big players.
If you will practice these techniques mentioned above, I am sure you will notice the difference on the very first day.
Best of luck for your small business.