Laws of Effective Time Management in Real Estate Agency and Broking

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As a real estate salesperson and agent working in the industry for many years, I know that time is your most precious resource.
If you use your time correctly, you will be generating more leads and opportunities for listings and commissions.
When you are not using your time correctly you are operating under stress and poor outcomes results.
Today the real estate market has changed significantly for most agents, although you should know that this is not the first time that we have been in a difficult or challenging market.
The property market with its challenges is quite real to us today because those challenges are all around us and the media keeps feeding its own version of reality to influence its own market share.
Understand this fact; never before has the industry been so instantaneous with internet communication and exposure.
We are in a new age when it comes to property marketing and negotiation.
Importantly, the real estate salespeople that use their time correctly always get better results and better market share in any economic climate.
To consolidate your business efforts, the following rules are simple to apply when it comes to time management in the property business.
Consider these questions:
  1. What are you doing wrong that you know is not working and that you can stop or change?
  2. What do you know that is working for you now and can be improved?
  3. What things have you overlooked that can now be implemented?
  4. What essential things have you avoided that should now be done on a regular basis?
  5. What is the ideal day that you should apply to your business activities and stick to?
  6. What don't you know and how can you fix that?
The successes of a real estate salesperson are really built around personal prospecting process, planning, focus, and diligence.
Given all of that it is remarkable that only some 10% of those in the industry actually reach a high level of personal process and prospecting performance.
To reach that level of effectiveness, the six points above should be carefully considered as part of a personal planning process.
When you look at the property market and the opportunities within it, your time should therefore center on finding the critical factors of change such as:
  • The property owners that will one day sell property
  • The property owners that are in some degree of property pain or pressure
  • The property investors that seek assistance with buying and selling investment property
  • The tenants in property occupancy who will need expansion space or relocation opportunities
  • The businesses in your local area needing to attract customers to their services and products.
  • The accountants and solicitors in your area who have clients are under some form of property pressure or need of change.
  • The property developers seeking to build specialist property on vacant land or redeveloped land
To bring your individual level of performance to the top of your local property industry, take the six points above and solve them with deliberate changes to your activities.
Then make the business revolve around you, by starting to talk to the right people as often as possible.
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