If you intend to use article marketing as part of your site promotion strategy, you need to know that most article syndication sites want good, original content.
You only have to look around the web to see how much people's understanding of what makes good content differs.
Some writers have obviously used article spinning software because their articles are stuffed with keywords, which makes them virtually unreadable.
Unless you are prepared to write good content, which takes time and effort, it's better to pay a professional to do the job for you or you can try and do it yourself.
Stop and think about your article marketing strategy, If you have followed some of the many suggestions around the web, you will have done your keyword research and chosen a good article syndication site.
Many website owners will do all this work and then submit content that's virtually unreadable, granted that the best article sites will not accept unreadable content, but there is still plenty of it out there.
Stuffing an article with keywords, just to make sure that a particular word or phrase is in the article as often as possible is a huge mistake.
Google regards content that is obviously nothing more than the over promotion of a keyword or keyword phrase, as black hat marketing techniques.
Getting banned by Google is not a good idea because your site is unlikely to show up in their search results.
If you don't have the time or the inclination to write properly researched articles, search engine optimized content, then pay someone else to do it.
If your articles are well written and properly optimized, you'll reap the benefits in terms of targeted traffic to your site.
It's well worth the cost of hiring a professional to write your content if it's going to give you the results that you are looking for.
Good content means better publicity for you and your site, which can also mean that you get more paying customers.
If you submit badly written material, you won't just upset Google, you are likely to get banned from that particular site.
Article syndicators that publish anything and everything that they receive are just as likely to lose their ranking on Google, so it's not worth their reputation and ranking, to publish badly written, keyword stuffed content.
Submitting badly written content not only reflects on the article site, it also reflects on your business.
Creating an impression with your content means that it should be properly proofed and grammatically correct.
If you can't do that, you really should hire a writer to do it for you.
Submitting good content that has no spelling or grammar errors will reflect much better on your business.
Not only will you get more people clicking on your links, you will also get backlinks to your article, and it might even be republished elsewhere.
Article marketing is a great promotional tool, providing it is done properly.