Don"t Use A Hammer To Turn A Screw, Using Twitter For Internet Marketing
In the business marketer's tool box there are numerous tools that all fulfill specific functions, and not all are right for every job.
Crafting a good marketing campaign is a drafting process similar to building something solid, there must be a plan and the tools must convert the raw materials into a finished good.
Using Twitter for Marketing is no exception; it is a tool and by itself will not convert your desire for clients in a reality simply through application.
Let's look briefly at some of the areas where using Twitter for marketing is a good idea, and where it is not such a great idea.
Good Ideas 1.
Using Twitter for marketing a cause- is a great idea because you have a solid core group that support the cause and you have effectively captured their hearts in the devotion to an idea.
Many a short term pledge drive was conducted using Twitter appeals to the group.
2.
Using Twitter for marketing awareness of a promotion- works because if your audience is interested in your product they will go to your storefront and check out the details, remember with Twitter you only have so many characters, make each one of the count.
Bad Ideas 1.
Trying to fit your entire flyer into your Twitter ad, or placing in random product specials- This will not work because of the limited attention your viewing audience will give you post - REMEMBER WITH TWITTER YOU ARE SELLING THE SIZZLE, NOT THE STEAK.
2.
Using Twitter to cast for followers without a well defined target market- Twitter as a tool is no replacement for identification of your target market, be selective in what your brand identity is and then give them tweets that support other points of the identity is as well.
As an example as an affiliate marketer if you are selling outdoor gear, turn your followers on to a blogger about adventures he takes in the mountains, TRANSCEND THE PRODUCT ONLY RELATIONSHIP.
Twitter is a tool, and with it you are building a campaign that will drive sales, don't use the wrong tool for the job, and this of course comes down to thinking through your marketing campaign with your strategic core group and setting the right priorities.
If the priority for the month is to generate additional leads the using Twitter for marketing sales conversions doesn't exactly meet that goal.
Think first, choose the tool and then act congruently..
..
And success is sure to follow.
Crafting a good marketing campaign is a drafting process similar to building something solid, there must be a plan and the tools must convert the raw materials into a finished good.
Using Twitter for Marketing is no exception; it is a tool and by itself will not convert your desire for clients in a reality simply through application.
Let's look briefly at some of the areas where using Twitter for marketing is a good idea, and where it is not such a great idea.
Good Ideas 1.
Using Twitter for marketing a cause- is a great idea because you have a solid core group that support the cause and you have effectively captured their hearts in the devotion to an idea.
Many a short term pledge drive was conducted using Twitter appeals to the group.
2.
Using Twitter for marketing awareness of a promotion- works because if your audience is interested in your product they will go to your storefront and check out the details, remember with Twitter you only have so many characters, make each one of the count.
Bad Ideas 1.
Trying to fit your entire flyer into your Twitter ad, or placing in random product specials- This will not work because of the limited attention your viewing audience will give you post - REMEMBER WITH TWITTER YOU ARE SELLING THE SIZZLE, NOT THE STEAK.
2.
Using Twitter to cast for followers without a well defined target market- Twitter as a tool is no replacement for identification of your target market, be selective in what your brand identity is and then give them tweets that support other points of the identity is as well.
As an example as an affiliate marketer if you are selling outdoor gear, turn your followers on to a blogger about adventures he takes in the mountains, TRANSCEND THE PRODUCT ONLY RELATIONSHIP.
Twitter is a tool, and with it you are building a campaign that will drive sales, don't use the wrong tool for the job, and this of course comes down to thinking through your marketing campaign with your strategic core group and setting the right priorities.
If the priority for the month is to generate additional leads the using Twitter for marketing sales conversions doesn't exactly meet that goal.
Think first, choose the tool and then act congruently..
..
And success is sure to follow.