Green Investing: The Organics Sector

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Events of the last decade have continually brought the issue of sustainability to the forefront. Extreme weather patterns, health scares possibly linked to what we put in and on our bodies, and ever increasing energy costs heightened consumer awareness and increased the desire for more alternative choices.

The market for green solutions has grown exponentially, and small emerging companies are pushing the envelope to bring us environmentally friendly products and innovative technologies that promote sustainability.

Hundreds of now well known brands started as tiny, green stocks. With a focus on the environment, solid business models, sound management and investor awareness, companies such as Whole Foods Market, First Solar, United Natural Foods, Vestas Wind Systems, and WaterFurnace Renewable Energy, have grown into market leaders.

According to a July 2010 report published by Winslow Management Company, an environmentally-focused investment firm founded in 1983, the rapidly expanding green solutions/sustainability markets are targeted for an average annual revenue growth of 20+%, even in this weak economy. In this report Winslow states, "The encouraging news is that we have a rising tide of imperatives - environmental, economic, and regulatory - that are triggering sustainable solutions activity across all segments of society. While the prevention of climate change is no longer an option, we can still mitigate its severity, and we are becoming increasingly aware of the need to adapt to its effects. These significant challenges are inspiring huge global efforts to create innovative new sustainable solutions and to revitalize established ones. In short, we face unprecedented environmental peril, while witnessing unprecedented environmental innovation. These two concurrent trends have created a perfect storm for green investing."

One green solutions sector experiencing solid growth is organic products. Consumers concerned about how their food is grown and processed and the impact on the environment, have fueled the steadily increasing demand for organically grown food. Two of the fastest growing segments in the consumer market are green-minded consumers and businesses, as well as homeowners and businesses with do-it-yourself tendencies.

The 2nd Edition of Trends in Organic Lawn and Garden Products published by Packaged Facts, a division of Market Research Group states that, "With the increasing demand for and availability of organic products along with expanding knowledge of organic practices among consumers, the organic L&G sector is expected to continue growing over the next five years even in the teeth of a severe economic downturn. By 2013, Packaged Facts, projects the sector will reach $775 million with total sales gaining 60% over the 2009-2013 period."

There are several small companies out there who have positioned themselves on the leading edge in the research and development of innovative products that solve many of the world's environmental problems. Investing in them is a way to support green technologies that are changing this planet for the better.

For more information on emerging organics company, please visit http://Guardian-FSG.com.

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