Article marketing is an effective way to build links and generate traffic for any website; however, article marketing is also a time consuming and labor-intensive process.
If you are going to spend your precious time and energy on article marketing, it's important to ensure that your efforts actually produce results.
  Many people who attempt to engage in article-marketing unwittingly make their articles worthless by failing to pay enough attention to three important elements: - Keywords - Content - Links If your articles are lacking in any one of these areas, the benefits of those articles will decrease drastically.
  Here's what you need to know: Keywords Every article you submit should include target keywords or keyword phrases for your site.
These keywords should be used at the appropriate keyword density, which is generally considered two - three %.
  In other words, your target keywords and key phrases should be used 2-3 times per 100 words in the article.
Content Content is king on the Internet, and if your articles do not provide valuable information to the reader, they will not attract tons of traffic to your page.
  Producing well-written articles that provide interesting and useful information to the reader is essential to article marketing success.
Links Your articles must include links to the website you are promoting or else your readers will not know where to go for more information.
  Whenever possible, your links should be anchor text links in which your target keyword or keyword phrase is used as the actual hyperlink to the web site.