There is a mistaken concept that blogs and web content writing are basically the same. That would be like saying an electric drill and a screw driver are basically the same objects. Each has its purpose. Each is used to achieve a certain objective.
Blogs can be informative. Blog writing content is spontaneous and does not need to follow any specific format. It is a great medium for people to express themselves freely. Blogs readers are comfortable with an informal tone. You absolutely don't need to be a Nobel winner to write a blog. Anybody can start one and post anything they want. Owing to their extremely personal ambiance, a flawless format is not expected.
In contrast, web content writing needs to appeal to a specific niche. The content needs to be written within a specific format and needs to be flawless. While the primary objective of blog content seems to be more associated with entertainment and expression of personal perspectives on a subject, web content writing for a website needs to be to the point, accurate and has the responsibility to inform rather than entertain.
Web content writing for articles needs to be rich with information and involves a lot of research. Apart from that, the language needs to be engaging and yet flawless. It needs to have voice of authority and hence, and more formal tone is necessary.
An article commands more respect in terms of a source for definitive and accurate information. People expect blogs to have a more personalized approach and when talking about a product or service. The review or description would have a tint of the character of the blog writer and his/her views on the subject, and therefore an unbiased and fact-based point of view would not be possible to expect from blogs.
From the perspective of a search engine both blogs and general web content writing for articles are sources of information. For marketing purposes, articles score much higher over blogs. For expression of your personal views and to explore your creative side, blogs provide a much more favorable platform.
A well studied article can have long term benefits, as over a period of time, it can attract a long list of reliable links. With the passage of time a good article earns the trust of readers and gets repeated views. A blog would not necessarily have that kind of longevity. It would be relevant for not more than a couple of days.
This being said, there are several professional blogs that prove to be extremely popular for their valid and relevant content. Its just that web content writing for articles or websites have a more legitimate setting.
Blogs can be informative. Blog writing content is spontaneous and does not need to follow any specific format. It is a great medium for people to express themselves freely. Blogs readers are comfortable with an informal tone. You absolutely don't need to be a Nobel winner to write a blog. Anybody can start one and post anything they want. Owing to their extremely personal ambiance, a flawless format is not expected.
In contrast, web content writing needs to appeal to a specific niche. The content needs to be written within a specific format and needs to be flawless. While the primary objective of blog content seems to be more associated with entertainment and expression of personal perspectives on a subject, web content writing for a website needs to be to the point, accurate and has the responsibility to inform rather than entertain.
Web content writing for articles needs to be rich with information and involves a lot of research. Apart from that, the language needs to be engaging and yet flawless. It needs to have voice of authority and hence, and more formal tone is necessary.
An article commands more respect in terms of a source for definitive and accurate information. People expect blogs to have a more personalized approach and when talking about a product or service. The review or description would have a tint of the character of the blog writer and his/her views on the subject, and therefore an unbiased and fact-based point of view would not be possible to expect from blogs.
From the perspective of a search engine both blogs and general web content writing for articles are sources of information. For marketing purposes, articles score much higher over blogs. For expression of your personal views and to explore your creative side, blogs provide a much more favorable platform.
A well studied article can have long term benefits, as over a period of time, it can attract a long list of reliable links. With the passage of time a good article earns the trust of readers and gets repeated views. A blog would not necessarily have that kind of longevity. It would be relevant for not more than a couple of days.
This being said, there are several professional blogs that prove to be extremely popular for their valid and relevant content. Its just that web content writing for articles or websites have a more legitimate setting.