Most products that are sold in the market have over exaggerated claims that are too good to be true! Despite the fact that we are usually aware of this, however we still seem to believe them for no reason. Our expectations are trashed when the claims fall flat and this perhaps happens to most popular products and famous brands.
These days, perhaps the only way companies trap their customers is by giving away free gifts with the product purchases. Customers are persuaded to make purchases as they are able to get free gifts along. Although this is common and similar for every brand, but parents that shop for little babies are most likely to be influenced by such strategies. For instance, with a few drugstore lotions and cosmetics, Pampers are given off for free. Honestly, there is hardly any link between the two products; one is beauty related, while the other is for a total different target group. However, from the marketers' perspective both of them are co-ordinated very well.
Well, it is obvious that infants are unable to make their purchases themselves and parents are the most common source of their shopping. While, this source is usually a mother and thus companies try to persuade mothers by associating any baby product free with any most commonly purchased cosmetic. This is done in order to increase sales and promotion for the brand. Each parent has a different priority set for his/her kids and so their choice of products varies accordingly, as well. While, any mothers is a female and is most likely to purchase a Vitamin E formulated lotion to help treat stretch marks and so diapers may be gifted free with every bottle of the lotion. Products are not just bought more this way, but in fact they are referred more to others too. For instance, any customer who may have made a purchase like this will most definitely spread it across her circle of family and friends and similar purchases may be made by them too. It's pure and simple business!
Before you may begin to conceptualize this as anything peculiar or a strange strategy, let me clarify that it is not- it is just basic marketing. Companies run in order to make profits and we purchase products which in return generate heavy profits for these companies. So, it is a chain and there is nothing wrong with it. What really should matter is the fact that you are being given products for free! Anything that is good quality and serves the purpose of your purchase, it should be regarded as a good decisions and though of being bought again. At least, it is better than receiving any product that is faulty and hardly of any use!
There are great offers that are available on some widely famous brands and most mums are likely to benefit from them, as they is amazing free baby stuff associated with them. So, my suggestion would be to never miss out on such an opportunity!
These days, perhaps the only way companies trap their customers is by giving away free gifts with the product purchases. Customers are persuaded to make purchases as they are able to get free gifts along. Although this is common and similar for every brand, but parents that shop for little babies are most likely to be influenced by such strategies. For instance, with a few drugstore lotions and cosmetics, Pampers are given off for free. Honestly, there is hardly any link between the two products; one is beauty related, while the other is for a total different target group. However, from the marketers' perspective both of them are co-ordinated very well.
Well, it is obvious that infants are unable to make their purchases themselves and parents are the most common source of their shopping. While, this source is usually a mother and thus companies try to persuade mothers by associating any baby product free with any most commonly purchased cosmetic. This is done in order to increase sales and promotion for the brand. Each parent has a different priority set for his/her kids and so their choice of products varies accordingly, as well. While, any mothers is a female and is most likely to purchase a Vitamin E formulated lotion to help treat stretch marks and so diapers may be gifted free with every bottle of the lotion. Products are not just bought more this way, but in fact they are referred more to others too. For instance, any customer who may have made a purchase like this will most definitely spread it across her circle of family and friends and similar purchases may be made by them too. It's pure and simple business!
Before you may begin to conceptualize this as anything peculiar or a strange strategy, let me clarify that it is not- it is just basic marketing. Companies run in order to make profits and we purchase products which in return generate heavy profits for these companies. So, it is a chain and there is nothing wrong with it. What really should matter is the fact that you are being given products for free! Anything that is good quality and serves the purpose of your purchase, it should be regarded as a good decisions and though of being bought again. At least, it is better than receiving any product that is faulty and hardly of any use!
There are great offers that are available on some widely famous brands and most mums are likely to benefit from them, as they is amazing free baby stuff associated with them. So, my suggestion would be to never miss out on such an opportunity!