The Five Best Online Bookies
Ladbrokes
Ladbrokes is the longest running bookmakers and has in fact been operating for over one hundred years! It is very popular due to the excellent odds it offers and the wide variety of betting markets available. The website is as well designed as you would expect it to be as a market leader in the sports betting industry and they are currently offering all new customers a free ten pound bet.
Betfair
If you are looking for a betting exchange, as opposed to a bookmaker then check out Betfair. As you are betting against real people and not odds setting software, you can actually find some really great odds. For example, you could have found odds of 1000/1 on Andy Murray winning a tennis match against a relative no hoper the other day. OK, this wouldn't have been a winning bet, but the true odds on this outcome were a lot shorter than 1000/1. The website is one of the best looking around too and it is also running a promotion at the moment where you can get a free 25 bet for signing up.
The casino at Betfair is extremely good as it offers a house zero edge. This basically means that Betfair has no edge over the customer as Roulette has no zero and blackjack plays 3/1 if it is suited.
Betdaq
Another great betting exchange is Betdaq which is the main competitor of Bet Fair. The betting markets are very liquid which means the odds are also very good although they are not currently offering a free bet when you join. Having said that Betdaq has a really impressive website that offers a number of other things such as poker.
Bet Fred
If you like promotions and bonuses then you will love Bet Fred as it continuously offers cash back offers that you can take advantage of. They also have available a free 50 bet for all new customers that you can qualify for by opening an account and placing a bet with them. Some people don't like playing casino games but if you are someone who does then you should find Bet Fred's casino to be very entertaining. You will find all of the games that would be expected from a casino including poker, roulette, card games, and a vast array of slot machines.
Paddy Power
Another bookie that offers cash back and bonus deals is Paddy Power. They often refund losing bets for things like if there is a red card in a match or if someone misses a penalty. Its free bet offering is extremely competitive too and you can currently get one worth 20 when you wager just a tenner! You can't say any fairer than that!
If you are new to sports betting then do not worry - all of these bookmakers offer the best in odds, market choice, and site design. Good luck and happy betting!