The days of just selling your book in a bookstore are long over.
There are so many ways to repurpose the content of a virtual book tour that help you sell more books.
Articles are one of my favorite ways to repurpose your interview because it is so powerful.
You can easily repurpose a sixty minute interview teleseminar into eight to twelve articles.
Then you can create further teleseminar interviews out of the new articles.
Either way you get to sell more books.
Divide your articles into articles about your book and articles from your book.
Articles About With this strategy you simply take the topic of your book and write a short 300 to 500 word article about the topic.
Let's say your book is about how to communicate better with your employees.
You can write one or several articles about communication in the workplace and drive traffic to you book sales page.
This strategy is great for authors that currently have a book and for authors-to-be as well.
Articles From If you already have your book written, whether published or not, this is a great strategy for you.
Just take snippets or samples from your book and turn them into articles.
Some authors will resist this idea by saying "But why would I want to give away my content?" The answer is "You would want to do it only if you want to sell more books.
Repurpose a sample of your book into a 300 - 500 word article and send the reader to the sales page for your book.