Ever since the dawn of the internet, English has been almost predominantly accepted as the Lingua Franca that is used.
Although over time specific niches have developed for other languages, it is safe to say that the net is still, for the most part, an English-speaking world.
Change is upon us however.
Back in the real world, English is not the most-spoken language at all, if it ever really was.
Instead, that claim falls to Mandarin, that is spoken by over a billion people worldwide.
For the time being English is second on the list, with only half the speakers, but other languages such as Urdu and Arabic are close on its heels.
Taking Advantage of the Affect of Increased Internet Penetration Worldwide As the internet penetration in third world countries across Asia increases dramatically, more and more speakers of languages other than English are logging on to the internet.
Any marketer would understand the significance of this shift and should be poised to deal with it.
For article marketers in particular however, this essentially means that unless both their articles and websites are in these emergent languages, they are going to be losing out on a lot of the 'new crowd' that are logging on in droves.
Fact is, there is no real reason for this to happen as the technology already exists for easy (if not entirely accurate) translation via software.
Alternatively, it could also be done the old fashioned manual way.
Incorporating multiple languages into article directories, ezines, web directories, and other marketing and resource tools would seem like a valuable step forward in order to gain access to a huge avenue of, as yet untapped, potential.
Perhaps this will be the new horizon of article marketing.