There are two pertinent questions hidden within this one; first, how do you define a small business and second, how many types of logo are there. Coming towards the former question, a small business is one that is either new to the industry or has limited funds to invest in the creation of a design. Small business, since being new to the industry, is low on budgets and takes every step with care in the industry afraid of it being backfired. This is the reason why they are hesitant to invest over hundred dollars just on the creation of a logo; however, they need to understand the fact that without having a logo their business would be standing as naked. Referring to the second question, a logo can be of two types; either a text based design or an image based design. Most of the firms go for a combination of both the designs as it is more attractive and explanatory. An image based design has the power to involve viewers as it has more colors and is more appealing to the eyes; but who said you couldnt attract viewers with a text based design? The same can be done with typeface designs; in fact at times theyre more effective as in one glance the viewer gets to know about the company name and can have a clear idea as to what the firm is all about. With combo designs, complications increase as it takes quite some time to design one. However, the benefits are worth the time and money involved in combo deigns.
Considering the opinions for a small business logo design, it has been quite a debatable topic as both the designs can work depending on the type of the business and how smartly a logo design is used to market a firms services and products. To eliminate the fears a small business has regarding the investment being made in the creation of a logo design, logo design agencies have now particularly introduced small business logo design packages. The point of difference in this package and other premium packages is the price. All things kept constant, only the price of the package is kept somewhat low than others in order to serve the market effectively. It is kept in mind that prices too low are considered as low quality products; therefore, the charges are maintained at an average level that can meet the expenses of the company and attracts the customer as well. Whether its a small business or a Multi National Corporation that needs its logo designed, quality is the top most priority for every firm. Therefore, a small business logo design package ensures that the designs would be of the top quality keeping the charges at market competitive range.
Designing a logo is complex; designers these days charge a fortune for their services; in this midst if you provide affordable design services, then youre doing a wise job.