The whole Internet has been aflutter over the Panda and Penguin updates--they've forced people to make major shifts to their marketing. These changes are going to impact everybody who uses Google--even the people who only use it for PPC advertising. In spite of the low level hysteria, once you have the right information you can keep it from affecting you. If you look at the wider perspective, as long as you do the proper things, you'll most likely be fine. If your site needs to be revised, make the proper adjustments and then keep moving forward.

Of all of the things that have been focused upon due to the last Penguin update, Google has been looking at anchor text more than ever. Using the same anchor text over and over has been found to be a bad idea. It is important that your anchor text be exceptionally natural at this point. You need to use other words along with your brand name instead. Unfortunately, you should never take your exact match keyword phrases and use them. It is easy for Google to count this against you now. You know have the potential, also, of people using SEO in a negative way against you to improve their rankings. Internal linking is quite important--this is nothing new--you need to know how to make sure that your website is optimized for it. It's possible to have frameworks already in place here but now that there is the Penguin update, what you link to is just as important as the links themselves. If all of your pages have top quality content on them, you should be okay. There is quite a lot more than content that you need to worry about though. Since Google has rolled out Penguin, you've probably started to hear the buzz word "over-optimization" quite a lot--and you are going to continue to hear it. Obviously the only ones who know what exactly is too much on-page SEO are the powers that be at Google. Pretty much all you can do is read about it on very reputable websites and then do your best to make a good call.

Let's cover something that has been talked about, almost to death, but it bears mentioning again. It is vital that you make sure that your advertising and marketing efforts are actually relevant. Getting this right is going to help you gain points with pretty much everybody. Above all else, you need to keep your audience in mind. High quality content that is relevant and provides value, and readable and scannable, will go far to make you popular in your niche. Getting all of this right doesn't require any super advanced knowledge, it is all common sense and having the right knowledge.

If you are left with a long list of things to fix in the wake of the Google Penguin updates, here are the best ways to take care of them. You can only do one thing at a time, remember that, especially if you have problems that are optimization as well as content based. If it is needed, fix your backlink anchor texts. The first thing, though, is to fix any content and bad site URLs that exist. Would you like to learn more on Google Panda and Penguin refresh? Search Engine Optimizer is the SEO firm will help you about this type of issue to accomplish your goals.