Defining SEO
For example, you would start by thinking about the phrases/keywords that users/customers would consider when searching for your products, service, etc. The SEO keywords are what drive traffic to web sites, which is optimizing and important, since the user will use these keywords to locate your website. For instance...employment, recruiters, interviewers, employer, employee, etc. Now, if the client typed in one of the keywords, will he/she find your web site? Probably, since you offer a business for those seeking employment.
The keywords will appear in your URL, title tags, domain name, description Meta Tags, keyword Meta tags, and the ALT text, as well as the links on your page. This is the process of density, which Google places high emphasis on.
In short, to reach Google's top ranking you would at least need 10 to 20 percent of the keywords consistent with what you are promoting. Cramming is not acceptable by Google's, Yahoo, or related search engines. Therefore, the first line, centerline, and last paragraphs should have your keywords within the body of the article, as well as somewhere in between. I will tip you...IF you use BLUE FONTS at the top, right side; Google's will pick this up. USE only keywords, which send the message to the audience, in which you want to relay.
HITS in SEO Styles
What makes, one site ahead of another is the HITS. If your keywords are consistent, it drives traffic to your web pages, which Google considers. However, you must avoid particular methods that have been using for a long time on the Internet; otherwise, Google's will kick you out.