For list building, the first phase is to get people to opt in. Once people opt in and got your free report or other free gift, it time to move into the second phase of list building and that is email marketing. The purpose of email marketing is to build up relationship with your list members and monetise from them as much as possible in the most efficient way without driving them away.
The importance of relationship building
It is important to build relationship with your list because if you dont, they will forget you or they will opt out of your list and lost that list members forever. Having a better relationship will also lead to higher sales conversion since people will only buy from people that they trust. There are few tips that can help improve relationship with your list members.
Provide useful and valuable content
Now the first and most obvious way to improve your relationship with your members is to always provide insightful and valuable content in the form of a newsletter. Treat your list members like real human being instead of just a number figure. To monetise from it, half way through your newsletter, you can embed your URL link that leads to your sales page.
Now, one thing when it comes to writing and crafting effective newsletter emails is to make the split your email content into small easily digestible chunks that your reader can skimp easily. When you craft your content, use only 4 -5 words per line so that your list members wont have to read one long sentence which is similar to reading a textbook.
Use as many paragraphs as you can. A good rule of thumb is to explain one point with a paragraph. You can even use one sentence per paragraph if so desired. Craft your emails like a sales page format so your list members can easily digest the information.
Keep your emails as short and concise as much as possible.
Keep communicating with your list
Communicating constantly with your list is the key to build excellent relationship. If you stop communicating with them, you are really throwing a lot of money on the table. Set an interval time to give your list members newsletter every now and then. You can send them a newsletter every 3 to 4 days or weekly. Dont send email everyday because that can be considered as spamming. You can even prepare a series of emails that can last your fr one year so when a person opt in, you can just rely on your autoresponder service to do all the email sending for you.
Monetising your list
Now here comes the tricky part. Monetising from your list can be difficult to do because if your over do it zealously, people will see you as an irritating salesman and opt of your list. There are few methods to profit as much from your list as much as possible without driving them away.
Have a catchy email headline
One aspect of email marketer that you must know is that your list members arent just receiving mail from you. They are also receiving hundreds of other emails from other places as well so you must stand out otherwise your list members wont even know that you send them anything.
A good way to solve this problem is to have a catchy headline. Instead of using a boring opening line like Here is Lesson 1 of your free mini-course, use headlines like JANE HILL, Im shocked at you or any other thought provoking headline to catch their attention.
Condition your list to have a buying mindset
Some people are too afraid that if they tried to sell their list members anything, they might think their list members will hate them straight them away. So what they do is they keep giving them free stuff and made very few attempts to sell. What happens is that people will be conditioned to expect free stuff from you all the time and will be offended when you try to sell them something. Dont make this same mistake.
This is a big mistake. You are running a business after all and your purpose is to sell. You need to condition your list members to buy things from you. You can use the half self method as I describe earlier. Give your list members some valuable content and if they want to find out more, they can learn more by going to your sales page. When you approach from this perspective, you are doing a half sell by providing your customers value and at the same time selling too.
The importance of relationship building
It is important to build relationship with your list because if you dont, they will forget you or they will opt out of your list and lost that list members forever. Having a better relationship will also lead to higher sales conversion since people will only buy from people that they trust. There are few tips that can help improve relationship with your list members.
Provide useful and valuable content
Now the first and most obvious way to improve your relationship with your members is to always provide insightful and valuable content in the form of a newsletter. Treat your list members like real human being instead of just a number figure. To monetise from it, half way through your newsletter, you can embed your URL link that leads to your sales page.
Now, one thing when it comes to writing and crafting effective newsletter emails is to make the split your email content into small easily digestible chunks that your reader can skimp easily. When you craft your content, use only 4 -5 words per line so that your list members wont have to read one long sentence which is similar to reading a textbook.
Use as many paragraphs as you can. A good rule of thumb is to explain one point with a paragraph. You can even use one sentence per paragraph if so desired. Craft your emails like a sales page format so your list members can easily digest the information.
Keep your emails as short and concise as much as possible.
Keep communicating with your list
Communicating constantly with your list is the key to build excellent relationship. If you stop communicating with them, you are really throwing a lot of money on the table. Set an interval time to give your list members newsletter every now and then. You can send them a newsletter every 3 to 4 days or weekly. Dont send email everyday because that can be considered as spamming. You can even prepare a series of emails that can last your fr one year so when a person opt in, you can just rely on your autoresponder service to do all the email sending for you.
Monetising your list
Now here comes the tricky part. Monetising from your list can be difficult to do because if your over do it zealously, people will see you as an irritating salesman and opt of your list. There are few methods to profit as much from your list as much as possible without driving them away.
Have a catchy email headline
One aspect of email marketer that you must know is that your list members arent just receiving mail from you. They are also receiving hundreds of other emails from other places as well so you must stand out otherwise your list members wont even know that you send them anything.
A good way to solve this problem is to have a catchy headline. Instead of using a boring opening line like Here is Lesson 1 of your free mini-course, use headlines like JANE HILL, Im shocked at you or any other thought provoking headline to catch their attention.
Condition your list to have a buying mindset
Some people are too afraid that if they tried to sell their list members anything, they might think their list members will hate them straight them away. So what they do is they keep giving them free stuff and made very few attempts to sell. What happens is that people will be conditioned to expect free stuff from you all the time and will be offended when you try to sell them something. Dont make this same mistake.
This is a big mistake. You are running a business after all and your purpose is to sell. You need to condition your list members to buy things from you. You can use the half self method as I describe earlier. Give your list members some valuable content and if they want to find out more, they can learn more by going to your sales page. When you approach from this perspective, you are doing a half sell by providing your customers value and at the same time selling too.