Advertising with the help of planes has become a common practice.
Unlike other forms of advertising aerial announcements have a high response time.
The need for sky advertising has grown by leaps and bounds.
Know-how on airplane ads Airplane advertising makes use of aircraft to display forms of banners and mobile billboards in the sky.
Nowadays the use of aerobatics combined with smoke to write words in the sky is also becoming popular.
This form is known as skywriting.
Contemporary forms of aerial announcements usually include banners affixed to the tail end or the body of the aircraft.
Cost factor of aerial ads: There are many aerial advertising agencies which are into the business of creating aerial ads.
People definitely agree on the great exposure at a reasonable price achieved through the aerial announcements.
The aerial advertising rates vary from one company to the other but it is based on the market and the duration of the flight.
Effectiveness of airplane advertising: Studies have revealed that airplane ads has a high recall and retention rate.
Customers tend to remember the ad or tend to recall the message or product at a higher rate than other forms of advertising.
This popular and unusual method of advertising is said to account for the high recall rate.
The novelty associated with the message gives it a high success rate.
More on pricing If we compare the price and effectiveness to printed media, road-side billboards or a radio or television ad then we can say that aerial banner towing is really cheap.
The aerial advertising rates depend on the frequency and duration of flights and there are other costs for the preparation of the banner.
Costs incurred in banner creation are as follows: Key benefits in airplane banner flying: 1) Flexible 2) Unique 3) Dominant 4) Effective