Every home business owner needs to learn the skill of copywriting in order to become an effective online marketer. That sounds easy doesn't it? Well most of us are not born a skilled copywriter; it is a skill you must acquire.
Like any task in your business you can outsource these skills and you will find someone that is talented enough to drive tons of traffic for you to make a boat load of money. The question is always will it pay for its self? Most new business owners need to save money and this is a great place to do that.
So how do you put emotion in your headlines? First understand the basic rules of copy writing; people want to avoid pain more than they want to receive pleasure. You need to provide a solution to their pain, and then create a sense of urgency.
Let me give you a few examples:
Headline: Make Money On Line. What did that do for you? Did it make you want to click on the link? If it doesn't arouse passion in you then you can be assured that your reader is not going to do what you want them to do.
Now let's look at this one:
Headline: Secret of Network Marketing Success. This headline invokes a sense of discovery. Every home business entrepreneur wants to know the secret to success online. People will click on this just to see what it says. They may not join your business but if you did this right you now have a name and email address in which to contact to find out what they are looking for.
The secret in the second headline really is the word secret. This is a word that evokes emotion. The use of words like these is attention grabbers and will surely get click on. Everyone, network marketer or not, will be entice to learn the secret, its human nature.
The tip I have to offer here is do not try to sell people, or you will end up selling nothing. Appeal to the emotions within all of us. People make decision in accordance with their emotions so as a network marketing use good emotion packed copy. If you can become skilled at this you too will FEEL THE EMOTION!
Like any task in your business you can outsource these skills and you will find someone that is talented enough to drive tons of traffic for you to make a boat load of money. The question is always will it pay for its self? Most new business owners need to save money and this is a great place to do that.
So how do you put emotion in your headlines? First understand the basic rules of copy writing; people want to avoid pain more than they want to receive pleasure. You need to provide a solution to their pain, and then create a sense of urgency.
Let me give you a few examples:
Headline: Make Money On Line. What did that do for you? Did it make you want to click on the link? If it doesn't arouse passion in you then you can be assured that your reader is not going to do what you want them to do.
Now let's look at this one:
Headline: Secret of Network Marketing Success. This headline invokes a sense of discovery. Every home business entrepreneur wants to know the secret to success online. People will click on this just to see what it says. They may not join your business but if you did this right you now have a name and email address in which to contact to find out what they are looking for.
The secret in the second headline really is the word secret. This is a word that evokes emotion. The use of words like these is attention grabbers and will surely get click on. Everyone, network marketer or not, will be entice to learn the secret, its human nature.
The tip I have to offer here is do not try to sell people, or you will end up selling nothing. Appeal to the emotions within all of us. People make decision in accordance with their emotions so as a network marketing use good emotion packed copy. If you can become skilled at this you too will FEEL THE EMOTION!