If all the users who own a Facebook account were to be considered, Facebook on its own would make one of the big economies.
That is the reach of Facebook across the globe.
With the penetration of computer and internet to every nook and corner of the world, Facebook has become omnipresent.
If you have a business of your own and are looking to promote your business, one of the most effective ways is to create a Facebook page and try and spread across your target customers.
But it is easier said than done, as like most of the mass-communication mediums, Facebook page too needs to be channelized to reap benefits.
Some of the ways to promote your Facebook page are discussed below.
Visibility As they say, out of sight, out of mind.
Make sure your Facebook page is visible in as many places as you can.
This can be done by adding the URL in your email signature, messages you send to people, your business card, your website or anywhere else.
This is the easiest way to reach to masses without investing much.
Make the Facebook page interactive It is one thing to create a page, but if you want it to be effective, it becomes necessary to make it interactive.
Update the page regularly.
Keep putting posts that is aimed towards your desired audiences.
If you have youngsters as your audience, you can put updates related to sports or fast bikes.
If your target audience is business class, you can put discussions related to corporate world or latest happenings in the world economy.
Encourage your users to post in your Facebook pages.
Some other ideas could be running competitions and distributing freebies, asking questions and sparking off discussion on your Facebook page etc.
Reciprocal Facebook page sharing Just like you have reciprocal link exchange in SEO, you can have other Facebook fan pages promote your page and vice versa.
This will help you tap a lot larger audience.
Involve all the stakeholders Facebook is all about networking.
Bigger the network, broader the exposure.
So involve everyone to spread the awareness.
This could be your employees, relatives and friends, board members etc.
Ask them to have their friends like the Facebook fan page.
Share quality content Even after you have many people liking your page, you do not want to turn them off by putting any crap on your page.
It may in fact have negative consequences on your business.
Put quality stuff that will have your audience interested.
That is the reach of Facebook across the globe.
With the penetration of computer and internet to every nook and corner of the world, Facebook has become omnipresent.
If you have a business of your own and are looking to promote your business, one of the most effective ways is to create a Facebook page and try and spread across your target customers.
But it is easier said than done, as like most of the mass-communication mediums, Facebook page too needs to be channelized to reap benefits.
Some of the ways to promote your Facebook page are discussed below.
Visibility As they say, out of sight, out of mind.
Make sure your Facebook page is visible in as many places as you can.
This can be done by adding the URL in your email signature, messages you send to people, your business card, your website or anywhere else.
This is the easiest way to reach to masses without investing much.
Make the Facebook page interactive It is one thing to create a page, but if you want it to be effective, it becomes necessary to make it interactive.
Update the page regularly.
Keep putting posts that is aimed towards your desired audiences.
If you have youngsters as your audience, you can put updates related to sports or fast bikes.
If your target audience is business class, you can put discussions related to corporate world or latest happenings in the world economy.
Encourage your users to post in your Facebook pages.
Some other ideas could be running competitions and distributing freebies, asking questions and sparking off discussion on your Facebook page etc.
Reciprocal Facebook page sharing Just like you have reciprocal link exchange in SEO, you can have other Facebook fan pages promote your page and vice versa.
This will help you tap a lot larger audience.
Involve all the stakeholders Facebook is all about networking.
Bigger the network, broader the exposure.
So involve everyone to spread the awareness.
This could be your employees, relatives and friends, board members etc.
Ask them to have their friends like the Facebook fan page.
Share quality content Even after you have many people liking your page, you do not want to turn them off by putting any crap on your page.
It may in fact have negative consequences on your business.
Put quality stuff that will have your audience interested.