How to Use "Best Seller" Stars to Increase Pizza Menu Item Sales
It is a well established fact a restaurant's menu can be utilized as one of the most effective means of marketing.
A well designed, attractive menu makes all the difference in the world as to what the customer will spend on a meal, and whether or not they will return again.
Statistical analysis has determined that customers really do base a first impression on how well thought out the menu is, and how it is presented.
While there are many marketing techniques that can be utilized on menus, 'best seller' stars can actually help to upsell, significantly increasing the size of the ticket.
 Advertising and Promoting the Specials Many pizza restaurants have daily specials and certain items that they like to promote to attract business.
There are a number of ways to promote these items; some are obviously more effective than others.
While some restaurants use highlighted colors to draw attention to certain items, others draw a box around an advertised special.
While both of those methods do draw the reader's eyes to the area in question the most effective way to increase pizza menu sales is to use best seller stars.
Why Starred Items Sell Better Stars have long been used as a symbol that something is above average, or number one.
Teachers use stars as a sign of excellence for their students, so using stars to promote something special on a pizza menu automatically makes the customer feel that if this item is starred, it must be good and they have to try it.
Stars are also used to form a box that surrounds a special dish as well as to indicate house specialties.
Because of the subliminally implied message intrinsic in using stars, higher priced menu items are often chosen over lower priced items that would have otherwise been the patron's first choice.
Place stars next to a couple key appetizers or homemade desserts and the ticket has just increased by several dollars.
Other Menu Items that Use Stars to Upsell While the most common use of stars to upsell is to promote foods such as appetizers, deserts and house specialties, many pizza restaurants also have a liquor license so they use stars to highlight special cocktails or liquors.
Many Italian restaurants or pizzerias sell cappuccino with or without a shot of liqueur.
Stars can draw attention to these items that generally draw a higher profit because the markup is greater in comparison to the cost involved.
Using best seller stars to increase pizza menu item sales is only as effective as the technique involved.
This is why it is so important to consult with a professional printer or graphic designer before arbitrarily adding stars to a menu.
Most professional printers have experience with using best seller stars effectively to upsell higher price menu items so they provide fully customizable menu templates online that allow for easy, yet effective, customizations.
A well designed, attractive menu makes all the difference in the world as to what the customer will spend on a meal, and whether or not they will return again.
Statistical analysis has determined that customers really do base a first impression on how well thought out the menu is, and how it is presented.
While there are many marketing techniques that can be utilized on menus, 'best seller' stars can actually help to upsell, significantly increasing the size of the ticket.
 Advertising and Promoting the Specials Many pizza restaurants have daily specials and certain items that they like to promote to attract business.
There are a number of ways to promote these items; some are obviously more effective than others.
While some restaurants use highlighted colors to draw attention to certain items, others draw a box around an advertised special.
While both of those methods do draw the reader's eyes to the area in question the most effective way to increase pizza menu sales is to use best seller stars.
Why Starred Items Sell Better Stars have long been used as a symbol that something is above average, or number one.
Teachers use stars as a sign of excellence for their students, so using stars to promote something special on a pizza menu automatically makes the customer feel that if this item is starred, it must be good and they have to try it.
Stars are also used to form a box that surrounds a special dish as well as to indicate house specialties.
Because of the subliminally implied message intrinsic in using stars, higher priced menu items are often chosen over lower priced items that would have otherwise been the patron's first choice.
Place stars next to a couple key appetizers or homemade desserts and the ticket has just increased by several dollars.
Other Menu Items that Use Stars to Upsell While the most common use of stars to upsell is to promote foods such as appetizers, deserts and house specialties, many pizza restaurants also have a liquor license so they use stars to highlight special cocktails or liquors.
Many Italian restaurants or pizzerias sell cappuccino with or without a shot of liqueur.
Stars can draw attention to these items that generally draw a higher profit because the markup is greater in comparison to the cost involved.
Using best seller stars to increase pizza menu item sales is only as effective as the technique involved.
This is why it is so important to consult with a professional printer or graphic designer before arbitrarily adding stars to a menu.
Most professional printers have experience with using best seller stars effectively to upsell higher price menu items so they provide fully customizable menu templates online that allow for easy, yet effective, customizations.