Companies are becoming pretty keen to the fact that making sure that their website is optimized well is going to help bring them in more traffic, which of course could equal more sales.
But before your company goes out and starts paying top dollar for online advertising, there might be some on-page factors that can help drastically by just making sure a couple of things are correct on the website.
We are going to go through 5 of these factors here.
1.
Making sure the title tag is optimized for the page.
A great many of companies get this wrong and just may put their company name in this place.
This will not help.
A good idea is to take a look at the page that you are wanting to fix up in Google External Tool.
Enter in your domain and see what they believe your page is all about.
This will give you a good idea of how the main search engines will see your page.
You may find that what they display has nothing to do with what you are trying to rank for.
If this is the case make sure that you take note of this and put it aside for now.
As we will come back to it near the end of this article.
2.
Make sure you are using your main keywords in your heading tags.
This is good for the search engines and visitors to your site.
It is good for the search engines because it helps to define what your page is all about.
You are showing emphasis to those titles as an introduction to the rest of the page.
It is also good for the user because web surfers usually don't read a whole page, but actually scan a site for information that they want to read about.
Try to only use 1 heading 1 tag per page.
If you have more than one heading 1 tag it can confuse both the search engines and user as to what your page is about.
3.
Make sure the content is themed to your main keyword.
This is rather harder than it sounds, but it is a good practice to start.
If you want to explain a subject in detail make sure that it is all done on that page only and then sub-categories are done on secondary pages.
This is something that has deeper importance.
The importance of it is to help make sure that the page you are creating is "silo-structured" correctly.
The simple definition of "silo-structuring" is that pages are broken down into groups correctly.
So your main page might be -Cats and then the subpages could be -Cat Health, Cat Names, Cat Tricks, Cat Training, etc.
Then those are broken even further down into - Cat Health - Cat Hair Ball Prevention, Cat Medicine, Cat Required Shots, etc.
This is just the tip of the iceberg on this subject, but in other articles I will go into further depth.
4.
Make sure your images are tagged correctly.
You will not want to have your images on your page called - 011343.
jpg and have no alt text.
You will want to name the images on the page work into the theme of that page.
So if we are back on cats it could be -cats01.
jpg with the alt text of - Cute Picture of Cats.
This will help to keep your pages theme structured correctly.
This is mostly for the search bots, but it can help if someone is using a text only browser.
5.
Using LSI keywords in the text of the page.
This is one of those topics that a lot of SEOs argue if this is actually working or it is a bunch of bull.
I would rather do it and maybe be wrong, then not do it and be, well wrong.
What I mean by LSI keywords is trying to find keywords that would go with your theme of your page.
Back to the Cats example you might decide to use words like - Kittens, Feline, Types of Cats, Whiskers, Claws, Tails, etc.
You hopefully get the idea.
Words that are geared around the same theme as your page.
Now once you fix all of this information, it is time to go back to Google External Tool.
Run your page through it again and see what keywords are showing up now.
If this seems to be what you are looking for, use some of these keywords in your title tags.
Try not to use excessive keywords.
Anything above 70 characters is getting to be a little much.
It also goes to say that you should take some of these keywords that come back in your meta keywords.
But for the meta description try to think of this as a way to get someone to click on your listing in the search engines.
Meta descriptions aren't as important as they once were.
Try to think of it as your pitch to the person searching for information.
So for example, back to Cats.
If you were trying to sell Cat Medicine you might want to structure your Meta Description like the following: If you are in the market for Medicine for your cat, we have a huge selection at up to 70% off retail pricing.
This will hep you get a higher click through rate in the natural listings.
I hope that this helps in your structuring of your website pages.
These little steps could be what will take you from being on the 2nd page to being on the 1st page.
But before your company goes out and starts paying top dollar for online advertising, there might be some on-page factors that can help drastically by just making sure a couple of things are correct on the website.
We are going to go through 5 of these factors here.
1.
Making sure the title tag is optimized for the page.
A great many of companies get this wrong and just may put their company name in this place.
This will not help.
A good idea is to take a look at the page that you are wanting to fix up in Google External Tool.
Enter in your domain and see what they believe your page is all about.
This will give you a good idea of how the main search engines will see your page.
You may find that what they display has nothing to do with what you are trying to rank for.
If this is the case make sure that you take note of this and put it aside for now.
As we will come back to it near the end of this article.
2.
Make sure you are using your main keywords in your heading tags.
This is good for the search engines and visitors to your site.
It is good for the search engines because it helps to define what your page is all about.
You are showing emphasis to those titles as an introduction to the rest of the page.
It is also good for the user because web surfers usually don't read a whole page, but actually scan a site for information that they want to read about.
Try to only use 1 heading 1 tag per page.
If you have more than one heading 1 tag it can confuse both the search engines and user as to what your page is about.
3.
Make sure the content is themed to your main keyword.
This is rather harder than it sounds, but it is a good practice to start.
If you want to explain a subject in detail make sure that it is all done on that page only and then sub-categories are done on secondary pages.
This is something that has deeper importance.
The importance of it is to help make sure that the page you are creating is "silo-structured" correctly.
The simple definition of "silo-structuring" is that pages are broken down into groups correctly.
So your main page might be -Cats and then the subpages could be -Cat Health, Cat Names, Cat Tricks, Cat Training, etc.
Then those are broken even further down into - Cat Health - Cat Hair Ball Prevention, Cat Medicine, Cat Required Shots, etc.
This is just the tip of the iceberg on this subject, but in other articles I will go into further depth.
4.
Make sure your images are tagged correctly.
You will not want to have your images on your page called - 011343.
jpg and have no alt text.
You will want to name the images on the page work into the theme of that page.
So if we are back on cats it could be -cats01.
jpg with the alt text of - Cute Picture of Cats.
This will help to keep your pages theme structured correctly.
This is mostly for the search bots, but it can help if someone is using a text only browser.
5.
Using LSI keywords in the text of the page.
This is one of those topics that a lot of SEOs argue if this is actually working or it is a bunch of bull.
I would rather do it and maybe be wrong, then not do it and be, well wrong.
What I mean by LSI keywords is trying to find keywords that would go with your theme of your page.
Back to the Cats example you might decide to use words like - Kittens, Feline, Types of Cats, Whiskers, Claws, Tails, etc.
You hopefully get the idea.
Words that are geared around the same theme as your page.
Now once you fix all of this information, it is time to go back to Google External Tool.
Run your page through it again and see what keywords are showing up now.
If this seems to be what you are looking for, use some of these keywords in your title tags.
Try not to use excessive keywords.
Anything above 70 characters is getting to be a little much.
It also goes to say that you should take some of these keywords that come back in your meta keywords.
But for the meta description try to think of this as a way to get someone to click on your listing in the search engines.
Meta descriptions aren't as important as they once were.
Try to think of it as your pitch to the person searching for information.
So for example, back to Cats.
If you were trying to sell Cat Medicine you might want to structure your Meta Description like the following: If you are in the market for Medicine for your cat, we have a huge selection at up to 70% off retail pricing.
This will hep you get a higher click through rate in the natural listings.
I hope that this helps in your structuring of your website pages.
These little steps could be what will take you from being on the 2nd page to being on the 1st page.