Facebook ads pricing has long been known for being less pricey than the Google AdWords network.
Google has gotten a bad rap online, especially in the internet marketing realm, due to their trigger-happy tendencies of terminating a paying user's account with little or no reason for doing so.
Couple that with the fact that their ads are some of the highest on the market, and you've made for a pretty unhappy situation for many internet marketers.
Such individuals would then turn to cheaper search engine campaign choices, like Yahoo Search Marketing and Microsoft Search Network.
But neither of these get near the traffic that Google does, which is why Facebook is such a great choice for two reasons.
First of all, Facebook boasts several hundred million users.
Although not all of these users is on Facebook every day, every week or even every month, you still have a good chance of advertising to millions of people worldwide by using Facebook ads.
Secondly, the overall Facebook ads pricing is generally less expensive than that of Google or even Yahoo.
In fact, they recommend that you launch a campaign with a minimum of five dollars.
Only five dollars! How far does that get you on Google? About five or six clicks, if you're lucky.
Anything less than that, and your keywords probably aren't getting very highly searched.
Unfortunately, you won't know exactly how much you'll pay with Facebook based on keywords and placement until you actually start a campaign.
Sure, you can do some research, but you won't know for sure until you have that personal experience.
So here's what you can do to budget your campaign and keep Facebook ads pricing low, at least for starters.
Begin by allowing Facebook to campaign your ads with the least amount of money per day (about five dollars).
Doing this for a week will only set you back $35, and most internet marketers have at least that much money.
Analyze your results after a week and make your determination on what you want to do.
If you're not getting any traffic, then something is wrong.
Perhaps your bids are too low and you're getting outbid.
Maybe you picked keywords with too much or too little traffic, and your ads aren't appearing at all.
And there's always the potential that you wrote a poorly effective ad and no one wants to click on it when it does show up.
However, if you are getting traffic, analyze your campaign this way.
Are you getting any traffic or sales? Is your campaign doing what you wanted it to do? If so, then think about putting a little bit more money into your campaign so you can make more sales.
But if not, then perhaps you need to re-target your ads or reword your ad copy in order to attract more customers and earn more targeted sales.
Facebook ads pricing isn't generally very high, so you don't have much to lose by trying out a campaign.
Just remember to manage it well, and don't forget to check in on its progress.
Google has gotten a bad rap online, especially in the internet marketing realm, due to their trigger-happy tendencies of terminating a paying user's account with little or no reason for doing so.
Couple that with the fact that their ads are some of the highest on the market, and you've made for a pretty unhappy situation for many internet marketers.
Such individuals would then turn to cheaper search engine campaign choices, like Yahoo Search Marketing and Microsoft Search Network.
But neither of these get near the traffic that Google does, which is why Facebook is such a great choice for two reasons.
First of all, Facebook boasts several hundred million users.
Although not all of these users is on Facebook every day, every week or even every month, you still have a good chance of advertising to millions of people worldwide by using Facebook ads.
Secondly, the overall Facebook ads pricing is generally less expensive than that of Google or even Yahoo.
In fact, they recommend that you launch a campaign with a minimum of five dollars.
Only five dollars! How far does that get you on Google? About five or six clicks, if you're lucky.
Anything less than that, and your keywords probably aren't getting very highly searched.
Unfortunately, you won't know exactly how much you'll pay with Facebook based on keywords and placement until you actually start a campaign.
Sure, you can do some research, but you won't know for sure until you have that personal experience.
So here's what you can do to budget your campaign and keep Facebook ads pricing low, at least for starters.
Begin by allowing Facebook to campaign your ads with the least amount of money per day (about five dollars).
Doing this for a week will only set you back $35, and most internet marketers have at least that much money.
Analyze your results after a week and make your determination on what you want to do.
If you're not getting any traffic, then something is wrong.
Perhaps your bids are too low and you're getting outbid.
Maybe you picked keywords with too much or too little traffic, and your ads aren't appearing at all.
And there's always the potential that you wrote a poorly effective ad and no one wants to click on it when it does show up.
However, if you are getting traffic, analyze your campaign this way.
Are you getting any traffic or sales? Is your campaign doing what you wanted it to do? If so, then think about putting a little bit more money into your campaign so you can make more sales.
But if not, then perhaps you need to re-target your ads or reword your ad copy in order to attract more customers and earn more targeted sales.
Facebook ads pricing isn't generally very high, so you don't have much to lose by trying out a campaign.
Just remember to manage it well, and don't forget to check in on its progress.