Article marketing strategies are used by many online business owners to generate traffic to their websites.
The objective of the article is to generate traffic to a website so that sales can be made.
That is the ultimate goal of article marketing.
I'm going to discuss what a good article contains which is the most important part of the equation when it comes to article marketing.
When you're writing an article, you'll normally think about the content and how it can benefit the reader.
Once you have the idea for an article, you'll try to write as fast as you can and explain your solution in the content.
After that you will move on to the next article.
This is how the majority of marketers write their articles.
Little or no effort goes into thinking about how well the article is written and its chances of generating traffic.
This is mainly due to marketers writing articles for the sole purpose of building backlinks to their websites.
Since the articles will be distributed to many directories, they will get many different backlinks pointing to their websites.
The aim of writing an article like this is to improve the search engine rankings for their main website so that they can get search engine traffic and make more sales.
However, you can also write a good article that will get reprinted in a lot of places and makes sales at the same time.
Why rely on just your main website to make the sale? Why not leverage your articles too? To get the readers to sign up to your list or visit your website to buy your products, you need to focus on writing a good article.
The latter cannot be achieved quickly.
You need to spend some time writing your article to persuade the reader to take an action.
A good article will consist of 3 elements.
1.
Content that will educate the reader 2.
Easy and entertaining to read 3.
A call to action for the reader in the resource box When the reader consumes your content, they must realize that it consists of good information which they can use right away.
When you achieve this, you will have their trust and this also means that they are more likely to buy from you.
Your call to action in the resource box should also be related to your article as well so that the readers will click on it to find out more.
Instead of writing articles for backlinks, spend some time and write a good article that will sell for you as well as giving you search engine benefits.
So your next step is to learn how you can write a good article that focuses on getting sales, subscribers and of course, traffic.