If you are looking to increase traffic to your website, you need to understand how search engines rank websites, and then figure out a strategy to get the search engines to rank your websites for the keywords you are targeting.
Building incoming links to your site from credible websites is a great way to get credibility with the search engines and get your site ranking in the search results.
A back link is created when another website puts a link to your website.
The more back links you have, the better your site can rank in the search engines.
The more links back to your site, the more legitimacy your site has in the eyes of Google, and the easier it is for your website to rank in the search results.
Not All Back Links Are Created Equal Google uses a ranking system called a page rank to rank how credible a website is, and how much authority it has.
Back links from high page rank sites are much more valuable than getting a back link from a website with a zero page rank, from a site that was created yesterday.
How Do You Attract Back links to Your Site? Creating great content is the first step to building back links to your site.
You want to create articles, and blog posts that truly provide useful, interesting, information that people want.
Learn what your visitors are looking for, and provide solutions that solve people's problems.
The result will be content that people want to naturally share.
The 2nd step in getting back links is distributing your content to other sources outside of your website.
Post your articles to high authority article directories across the web.
Article directories allow you to create a link back to your site at the end of your article.
You will get more people reading your articles, and if the content is excellent they will want to post your article on their site, with a link back to your website.
Participate in forum discussions and social media websites where people are discussing the niche topic that you are in.
Forums typically allow you to have a signature line at the end of your posts with your website link.
If you post valuable content to your community you will get more people who visit your site, see your content, and share it across the web.
Building natural links to your site does not happen overnight.
However, back links to your site is a great strategy in search engine optimization.
Google makes frequent changes to their search engine algorithms and those users who have tricks to get organic traffic usually suffer when Google figures out what they are doing.
Creating great content is something you will never be penalized for doing.
So start creating great content, and share it across the web to create an endless stream of free traffic to your website.