Do you want more people to visit your website and make a purchase or sign up for your newsletter? Do you want to increase the number of people that inquire about additional information or purchase a membership? If so, you need to improve your current Internet marketing strategy.
What ways can you improve? Have you tested various components of your website? Or are you certain it's because people can't find your site? If you have a steady number of people visiting your website, then that's not the problem.
The problem may be that visitors aren't reacting to your site in ways that you'd hoped.
Perhaps the content needs more work or you need to make changes in website navigation.
Only by testing various components of your site will you be able to determine the issues and fix them.
Relax...
But before you become overwhelmed, take a moment to breathe.
You don't have to make major changes overnight - in fact, you shouldn't react too quickly until you definitely know what the issues are that stand in your way of increased website conversion.
Start small - here are three ways to get you started to help improve rates of conversion.
Keep in mind that it can take a few weeks to notice any real changes.
Website Content Is your website filled with quality content that visitors want to click-through? If not, this may be the cause of low conversion rates.
Content keeps people on your site longer.
If you don't provide information people are looking for, they will leave very quickly.
Improve content by adding relevant items such as tutorials, advice, how-to, general knowledge, games, polls, and video clips to inform and entertain.
Make sure to include a sign-up form if you want people to join your mailing list.
Providing good content builds trust, which increases sales and interest in joining lists and memberships.
Website Navigation Is your website built to lead people from topic to topic in a logical manner? Do you have buttons and links that work properly? Take some time to go through your site to make sure it's suitable for visitors.
Ask other people to give you feedback.
Make order page, contact, and other buttons easy to find - put them at the top of each page.
Don't make people guess or search for a long time to find these and other buttons or links.
Test Your Colors ConductA/B tests to determine the best color choices for links, headings, text, banners, and other components of your website to see which colors get the most reaction from visitors.
A/B Tests allow you to compare two web pages at once so you can get a better sense of what visitors are looking for.
Test one component at a time to get the more accurate results.
What ways can you improve? Have you tested various components of your website? Or are you certain it's because people can't find your site? If you have a steady number of people visiting your website, then that's not the problem.
The problem may be that visitors aren't reacting to your site in ways that you'd hoped.
Perhaps the content needs more work or you need to make changes in website navigation.
Only by testing various components of your site will you be able to determine the issues and fix them.
Relax...
But before you become overwhelmed, take a moment to breathe.
You don't have to make major changes overnight - in fact, you shouldn't react too quickly until you definitely know what the issues are that stand in your way of increased website conversion.
Start small - here are three ways to get you started to help improve rates of conversion.
Keep in mind that it can take a few weeks to notice any real changes.
Website Content Is your website filled with quality content that visitors want to click-through? If not, this may be the cause of low conversion rates.
Content keeps people on your site longer.
If you don't provide information people are looking for, they will leave very quickly.
Improve content by adding relevant items such as tutorials, advice, how-to, general knowledge, games, polls, and video clips to inform and entertain.
Make sure to include a sign-up form if you want people to join your mailing list.
Providing good content builds trust, which increases sales and interest in joining lists and memberships.
Website Navigation Is your website built to lead people from topic to topic in a logical manner? Do you have buttons and links that work properly? Take some time to go through your site to make sure it's suitable for visitors.
Ask other people to give you feedback.
Make order page, contact, and other buttons easy to find - put them at the top of each page.
Don't make people guess or search for a long time to find these and other buttons or links.
Test Your Colors ConductA/B tests to determine the best color choices for links, headings, text, banners, and other components of your website to see which colors get the most reaction from visitors.
A/B Tests allow you to compare two web pages at once so you can get a better sense of what visitors are looking for.
Test one component at a time to get the more accurate results.