As we mentioned in Part I a key to direct sales through internet marketing is based on the marketing platform and the attraction marketing of your brand, which is you.
We also started to explain how a trustworthy image and brand, an image and brand you are proud to stand behind, is what makes potential clients become current customers. That does not mean there will not be hurdles to overcome. There are, in fact, 5 hurdles, 3 of which were discussed in Part I. The remaining 2 will get a mention this time.
5 Reasons People Do Not Buy
1. No need
2. No hurry
3. No money
4. No want
5. No trust
We will look at a few of these, in depth.
"Success is not final, failure is not fatal: it is the courage to continue that counts."
Winston Churchill
Let this quote act as a reminder that, even if your attraction marketing campaign brings you much success you must keep working hard to secure that level of accomplishment. On the other hand, failure is not fatal or even the end of the venture. It is merely a place where one stumbles then rights himself and continues along the path. That is where courage comes into place.
No want.
This is similar to working with "no need." Remember, the potential client is buying the brand more than the actual product or service. Establishing trust and explaining why there should be a want, how could there not be a want, that everyone else wants it so why wouldn't this person? Usually, there is one component, one feature or benefit, or a unique selling point that can transform that from no to just want.
No trust.
This is the serious one, as the work here has been about driving home the importance of the pivotal nature of trust and how it relates to your brand. Building, creating, establishing trust in your brand carries over into trust for what is being sold.
Trust is also a pivotal driver of loyalty; this means loyal customers who also bring you more customers. It's called brand loyalty and you, are the brand.
It really is, as simple as that. Focus straight ahead and envision a strong marketing platform and, ultimately, a successful home-based business that will make you an automatic millionaire. Commit. Take action. Live your dream. Create your brand as truthful and stand behind it so your clients will, too. And, of course, play your best game.
We also started to explain how a trustworthy image and brand, an image and brand you are proud to stand behind, is what makes potential clients become current customers. That does not mean there will not be hurdles to overcome. There are, in fact, 5 hurdles, 3 of which were discussed in Part I. The remaining 2 will get a mention this time.
5 Reasons People Do Not Buy
1. No need
2. No hurry
3. No money
4. No want
5. No trust
We will look at a few of these, in depth.
"Success is not final, failure is not fatal: it is the courage to continue that counts."
Winston Churchill
Let this quote act as a reminder that, even if your attraction marketing campaign brings you much success you must keep working hard to secure that level of accomplishment. On the other hand, failure is not fatal or even the end of the venture. It is merely a place where one stumbles then rights himself and continues along the path. That is where courage comes into place.
No want.
This is similar to working with "no need." Remember, the potential client is buying the brand more than the actual product or service. Establishing trust and explaining why there should be a want, how could there not be a want, that everyone else wants it so why wouldn't this person? Usually, there is one component, one feature or benefit, or a unique selling point that can transform that from no to just want.
No trust.
This is the serious one, as the work here has been about driving home the importance of the pivotal nature of trust and how it relates to your brand. Building, creating, establishing trust in your brand carries over into trust for what is being sold.
Trust is also a pivotal driver of loyalty; this means loyal customers who also bring you more customers. It's called brand loyalty and you, are the brand.
It really is, as simple as that. Focus straight ahead and envision a strong marketing platform and, ultimately, a successful home-based business that will make you an automatic millionaire. Commit. Take action. Live your dream. Create your brand as truthful and stand behind it so your clients will, too. And, of course, play your best game.