A lot of business owners spend countless dollars every month on ways to generate leads for their business.
They will buy ads in newspapers, put out flyers, try a direct mail campaign, do a radio add and even advertise on TV.
All these traditional methods of advertising are good, but there is something mission for the list: the internet.
Businesses are missing out on tens of customers and hundreds of dollars.
Let me re-phrase that, business could be missing out on hundreds of customers and thousands of dollars.
That's right, that is how important having an online presence and being visible on the web is.
So how do we become more visible on the web and utilize the top 3 search engines: Google, Yahoo and Bing to our advantage? Easy, we utilize their business solutions - Local and Pay Per Click search.
We accompany this with a strong organic marketing plan to complete the tri-fecta.
We are going to quickly discuss the benefits of each method starting with Local search.
Local Search Local search is a business listing that appears in a designated box in the search engines.
This is most commonly found when you search for a location + a specific business or product or service you're looking for.
This can be the most effective way to drive local traffic to your site.
A well optimized places page will have you be the first choice for people in your area looking for your products and services.
Not only that, but the listing is free - getting to the top of the listing; however, can be a challenge sometimes.
Organic Search Organic search is next on our list.
Organic meaning being found in the natural results of the search engines.
Being found high in the natural results adds trust to your brand - more so than pay per click marketing.
The downside to organic search is it can take time to rank high.
If you're in a competitive niche - it could take months or even years to get on top depending how aggressively you optimize your website.
Pay Per Click The last method is pay per click.
This is where you bid on the position you appear when people search for your designated term.
Unless your site is optimized you can potentially lose a lot of money.
The upside; however, is that local search terms can be relatively inexpensive to bid on, several cents in fact.
So depending on the niche and your strategy, you could potentially have a great return on investment using pay per click marketing.
Applying any of these three methods of online promotion can have a huge impact on your business.
Applying all three properly will have a massive effect and could result in thousands of dollars in potential revenue.
Consider the fact that 73% of searches made online are regarding a local offline business - you want to be visible and standing right in front of your potential client so they come to you.
They will buy ads in newspapers, put out flyers, try a direct mail campaign, do a radio add and even advertise on TV.
All these traditional methods of advertising are good, but there is something mission for the list: the internet.
Businesses are missing out on tens of customers and hundreds of dollars.
Let me re-phrase that, business could be missing out on hundreds of customers and thousands of dollars.
That's right, that is how important having an online presence and being visible on the web is.
So how do we become more visible on the web and utilize the top 3 search engines: Google, Yahoo and Bing to our advantage? Easy, we utilize their business solutions - Local and Pay Per Click search.
We accompany this with a strong organic marketing plan to complete the tri-fecta.
We are going to quickly discuss the benefits of each method starting with Local search.
Local Search Local search is a business listing that appears in a designated box in the search engines.
This is most commonly found when you search for a location + a specific business or product or service you're looking for.
This can be the most effective way to drive local traffic to your site.
A well optimized places page will have you be the first choice for people in your area looking for your products and services.
Not only that, but the listing is free - getting to the top of the listing; however, can be a challenge sometimes.
Organic Search Organic search is next on our list.
Organic meaning being found in the natural results of the search engines.
Being found high in the natural results adds trust to your brand - more so than pay per click marketing.
The downside to organic search is it can take time to rank high.
If you're in a competitive niche - it could take months or even years to get on top depending how aggressively you optimize your website.
Pay Per Click The last method is pay per click.
This is where you bid on the position you appear when people search for your designated term.
Unless your site is optimized you can potentially lose a lot of money.
The upside; however, is that local search terms can be relatively inexpensive to bid on, several cents in fact.
So depending on the niche and your strategy, you could potentially have a great return on investment using pay per click marketing.
Applying any of these three methods of online promotion can have a huge impact on your business.
Applying all three properly will have a massive effect and could result in thousands of dollars in potential revenue.
Consider the fact that 73% of searches made online are regarding a local offline business - you want to be visible and standing right in front of your potential client so they come to you.