Email marketing success is less about the size of your list and more about getting your marketing messages read! What good is a sizable list of email addresses if nobody is even seeing the message you may be sending? Assuming you are building a relationship with these people and not just promoting to them here are 3 other things to be mindful of to make sure your message is being read! Remain Professional You want to maintain a delicate balance of presenting yourself in a casual manner while also displaying an 'aura' of professionalism as well! Remaining professional will contribute towards people holing you in a higher regard and therefore taking any marketing messages you send them more seriously! Remember your subscribers need to regard you as being credible for your messages to have the impact you desire! Acting unprofessionally will only serve to discredit you and tarnish your image! Time of Day Be mindful as to when is the best time to actually send off an email during the course of a day! How do you expect people to read what you sent them if they don't even see it in the first place? Remember the list of email addresses you are working with contain 'real people' who have busy lives just as you and likely only check their email at certain intervals.
Typically sending mail out early and mid-day are the best times to make sure people notice them in their in-box.
Any other time and you face the chance your message will not even be noticed let alone read! Time of Week Along the same pattern of thinking insofar as timing your emails during the course of the day you need to also consider the day of the week! Here too people use weekends for family, friends and just catching up with those duties and chores associated with life in general! The chances people are online during these times are more remote than during the week so place your emphasis on weekdays! The same goes for holidays so time the release of any marketing messages you may have around these times and not necessarily during them! The marketing success you experience with any email campaign is based upon getting recipients to read what you have sent them! The size of the list of email addresses you have matters little if your marketing messages are going unread! The 3 tips above offer suggestions as to the best time to send email and also recommend maintaining a certain professionalism while doing so! Provided you are also focusing on building a relationship with your subscribers, these tips above will greatly increase the chances your emails are being read!