- 1). Improve website performance with this highly effective communication medium. According to research firm Forrester, a website page with video is 50 times more likely than a text-only page to feature on the first page of search engine rankings. Video is also growing in popularity as an online medium. Research consultancy eMarketer reported that 73 percent of U.S. retailer websites surveyed featured video.
- 2). Demonstrate your products in a more engaging way. Show the product in action and encourage website visitors to leave feedback. Online video is ideal for products that require demonstration to highlight benefits, or products where simplicity of use is an important selling point. Encourage satisfied customers to provide endorsements or reviews on video. Post them on the product pages and provide facilities for visitors to upload their own video feedback or leave other forms of feedback.
- 3). Encourage visitors to take action by visiting detailed product pages, looking for more information or ordering online. According to the Online Publishers Association, 80 percent of all video viewers have watched a video ad online, and 52 percent have taken some sort of action.
- 4). Create instructional videos to show customers how to use a product. This builds customer satisfaction by ensuring that customers make effective use of their purchase. It also helps to reduce support costs by providing a cost-effective alternative to a help desk.
- 5). Make your videos easy to find. Put keywords in the title so that search engines can locate and rank the content. Embed the videos on product pages on your own website or upload them on sites such as YouTube.
- 6). Measure the effectiveness of your video campaign. Track the number of visitors and length of time visitors spend on a site. Identify any online sales that result from a visitor viewing a video. Compare the number of support calls to a help desk before and after the launch of an instructional video.
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