Sanitary wares in Indian market

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India sanitary ware
India is a big country town of about one billion people, with an economy that is growing. According to the study, there were 125 million households in India (1995), but 200 million households. This reveals a serious housing shortage. The UN predicts a population increase of 1.6% per year. There is a gradual shift of rural migrants to urban areas and 27% of the population lives in urban areas, compared with 20% in 1971. There is a big difference in equipment between the urban and rural. In 1994, 70% of the urban population had access to adequate sanitation, while in the rural community only 14% had access.

In 1991, about 64% of urban households had some kind of toilet, compared to 9% in rural areas. It is a growing difference in income between different regions, rich and poor.

Sanitation is a must for every individual in our society. Under the scheme, the Government has estimated that more than 50% of the population of the city does not use a toilet. The condition of rural abyssmal that only 6% of the population covered by sanitation.

Sanitary industries in India in the last 6-7 years has had very strong growth with major players doubling their production capacity. Companies have also upgraded their production system by introducing battery Casting, Casting and Beam has been for the recent imported Fast Cycle baking technology. These companies have also improved their quality and have introduced wide range of market value, which was accepted and appreciated. The demand for high value medical products in India is growing very rapidly. Companies try to meet demand, then the realization per tonne of high value product is very good, which ultimately leads to good profitability. To educate customers in India to get quality products and also sanitarywares higher value-added businesses have adopted a very aggressive advertising campaign.

The healthcare industry in India is divided into two sectors. The organized sector consists of 5 companies (M / s. Hindustan Sanitary Industries Limited, M / s. EID Parry, M / s. Swastik Sanitarywares Limited, M / s. Madhusudan Ceramics, M / s. Neycer India Limited), manufacturing of health over the past 15-20 years and have established their brand image. Sanitarywares organized sectors producing fully vitrified using the latest technology and the best ceramic materials in India. Unorganized sectors have adopted the technology for local manufacture of basic sanitation in India. As the availability of raw material is abundant and cheap in the State of Gujarat and Rajasthan, several companies have established their factories in these areas. They produce basic sanitation in the different brands. percentage of the production sector

Companies have also increased their network of dealers offering incentives exposure and some companies have increased their own sales outlets in major cities. Healthcare demand in India is growing @ 15% to 17% annually.
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