Believe it or not, your Aunty Sue and Uncle Bob are not ideal prospects for your Network Marketing business! This may come as a shock, but if you are still prospecting amongst your friends and family then you are still putting yourself at a massive disadvantage in the Network Marketing industry.
The way to prospect without losing your friends and family is simpler than you might think...
There are 2 ways of looking at prospecting: either you speak to people who have not heard of your product or service before and try to convince them that they are interested, or you market to people who are already interested in what you have to offer and attract them to you.
The traditional Network Marketing approach is an example of the former, but today I am going to focus on the latter - attraction marketing.
The idea of attracting qualified prospects to you may seem strange at first, but this is the essence of most forms of marketing.
The goal is to make your message about your products or service easy to find, so that when people do their independent research it is your message that they see rather than your competitors.
By making it know that you can help your prospects to get what they want, you will be able to generate a ton of leads for your business! There are many different marketing strategies that you can use to attract qualified prospects.
You may choose to use article or video marketing, free classifieds and banner ads, or even pay per click advertising, but whatever methods you do choose it is important to learn how to be even more effective than your competitors! As an example of the power of attraction marketing, each article or video that you produce is like a piece of bait to your prospects.
The more articles and videos you produce, the more pieces of bait you have on the web.
Each of these may only bring you 5 leads per month, but if you produce 20, 50 or even 100 articles and videos then the number of leads you generate each month will soon stack up! Consistent effort is the key! So, to summarise, you can either continue prospecting anyone and everyone, or you can find a mentor to show you how to put attraction marketing to work in your business.
The major problem with learning to market in this way is that your current sponsor or upline coach is probably unclear how to do it and so they couldn't possibly show you! If you choose to move away from the word-of-mouth network marketing methods then it makes sense to follow someone who is already achieving results building their business online.
That is exactly what I decided to do and I have never looked back since deciding to move away from the traditional network marketing strategies!