I am Kasushik Basu a Seo consultant in Kolkata and I want to share my point of view regarding importance of local seo and local listings. Google has given priority to local business so that small business owner weather having a website or not can be benefited and easily found when searched with relevant keywords.
Most of us look for products or services which are locally available and then decide which one to choose for our purpose according to their merits or credentials. Suppose I want to go to a coffee shop in Kolkata which is nearest to me, then I would type the keywords or key phrase like "coffee shop in Kolkata" or "best coffee shop in Kolkata" then I will get a list of coffee shops which are located in Kolkata. Again to get information close to my location we can also mention the street name along with the keywords.
Being one of the experienced and hard working seo consultant in Kolkata I find Google local search and local listing as a huge boost to small local businesses.Thus with this process local business are easily benefited and people like us easily get the information about these business easily and without using too much of time and energy. Thus in search results Google has really focused on local business as the local listings appear at a high position.
Again the local business can be easily found out using maps like Google maps where we can easily plot or locate a business which we are looking for in exact location. It is a very helpful as it gives almost exact location of the business and physically when we go to find it then it becomes a very useful resource to us.
Again along with the desktop searches mobile phone searches has also increased a lot and there are many conversions from mobile searches as well, as people genuinely uses the mobile search to avail the product or services they are looking for.
Now, after we have got the local search results we can easily choose the best from them by analyzing the reviews shown along with this business. Google give the liberty to the people to give reviews to any business or services. These are really very important aspect as if a business has good reviews from local people who are the users of their products and services then they are placed higher in the search results.
T o identify about the qualities of a business, rich snippets are used when a company can easily convey important things and specialties about their business.
Thus local business owners can now easily find themselves in Google searches which can considerably increase their business. With good reviews they get a high quality score from Google and thus get a good position in the search results.
Most of us look for products or services which are locally available and then decide which one to choose for our purpose according to their merits or credentials. Suppose I want to go to a coffee shop in Kolkata which is nearest to me, then I would type the keywords or key phrase like "coffee shop in Kolkata" or "best coffee shop in Kolkata" then I will get a list of coffee shops which are located in Kolkata. Again to get information close to my location we can also mention the street name along with the keywords.
Being one of the experienced and hard working seo consultant in Kolkata I find Google local search and local listing as a huge boost to small local businesses.Thus with this process local business are easily benefited and people like us easily get the information about these business easily and without using too much of time and energy. Thus in search results Google has really focused on local business as the local listings appear at a high position.
Again the local business can be easily found out using maps like Google maps where we can easily plot or locate a business which we are looking for in exact location. It is a very helpful as it gives almost exact location of the business and physically when we go to find it then it becomes a very useful resource to us.
Again along with the desktop searches mobile phone searches has also increased a lot and there are many conversions from mobile searches as well, as people genuinely uses the mobile search to avail the product or services they are looking for.
Now, after we have got the local search results we can easily choose the best from them by analyzing the reviews shown along with this business. Google give the liberty to the people to give reviews to any business or services. These are really very important aspect as if a business has good reviews from local people who are the users of their products and services then they are placed higher in the search results.
T o identify about the qualities of a business, rich snippets are used when a company can easily convey important things and specialties about their business.
Thus local business owners can now easily find themselves in Google searches which can considerably increase their business. With good reviews they get a high quality score from Google and thus get a good position in the search results.