The Saga of the Legendary Scandinavian Airlines

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Shortly after the end of World War 2, several airlines and a private investor from Sweden decided to form Scandinavian Airlines. This was an alliance of like-minded aviation interests because they saw a clear need to meet the rising demand for international travel. With the end of the war the airways were once again safe for flying. Once the company was created, the flight operations in the European skies took place. Using the existing fleet assets and infrastructure helped. Quality service came from the dedicated effort and advantage of the new alliances.rnrnIn the middle of the 1950s, Scandinavian Airline Systems (SAS) took off. This company was the first business in the world to set forth on a trans-polar flight.rnrnThat means they flew across the top of the earth, the North Pole. The real flight started in Copenhagen, Denmark with a final destination of LA, California. In fact, for their role, this was a brainy move for SAS. The logic is that because of the movie industry in Hollywood, they gained a magnificent amount of business and a good reputation. With that incident, there became a more convenient route from the US west coast to Europe. rnrnAnother brilliant business move for Scandinavian Airlines occurred in 1997. The Star Alliance is a network that was started with SAS, Thai Airways, Lufthansa, Air Canada and United Airlines.rnrnThis global grouping of airlines was a piece of a lasting approach which came together in the form of the alliance. There was a huge reorganization of the structure in 2001, which resulted in SAS ownership being divvied up among three Scandinavian countries, as well as stock offerings for public ownership. The three countries embroiled in this are Norway, Denmark and Sweden. Nevertheless, the shareholding of public stocks of the business lingers at 50%.rnrnTo this date, Scandinavian Airlines holds the reputation as a global air passenger carrier. Internationally, SAS has long-distance routes that cover destinations in North America and Asia. Their two main hubs in Stockholm and Copenhagen are the launching points for most of their international travelers. The international division of the airlines is known as Scandinavian Airlines International, not surprisingly, and the number of employees is a little under 1,000. This international division is independent from the operations divisions of each of the three countries - Sweden, Denmark, and Norway. rnrnIt is clear that the aggressive acquisition efforts of Scandinavian Airlines has paid off over the years. Scandinavian Airlines was instrumental in the creation of the global Star Alliance group of airlines. Such business alliances exist to provide extra financial security and to also increase the capabilities of each airline. The effectiveness of strength in numbers approach is understandable in the hyper competitive world of air travel and aviation. Since the late 90s, SAS has existed as essentially four entities or divisions which include three divisions one of each of Denmark, Sweden an Norway. Finally, there is SAS Global which is the international flight division.

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