When posting tweets you may opt to include a hashtag with words relative to your business.
For example, you may have just posted a blog about social media, to properly include a hashtag into your tweet it should look like this #social media.
You can do this by carefully selecting keywords that may appear in your online content as well as trending topics.
When properly used, tags can become a valuable part of your online marketing campaign.

• Be Specific - When you choose to include a hashtag in your tweets it is important that you are specific when choosing keywords.
  If you choose a word that is too general or a topic that is too broad your tweet may get lost among others that aren't necessarily relevant to your topic.
  The more specific you are when choosing words to follow your hashtag the easier it will be for your followers to find your latest tweet.
  
• Be Consistent - When using tags in your tweets it is best that you keep them simple.
  The easier it is for a person to remember what followed the tag the easier it will be for them to find your information.
  In addition to keeping your tags short, it is just as important that you remain consistent with the keywords you choose.
  This will make it easier for your followers to remember what you used last time and they will likely have an easier time searching for your latest post.
  
• Be Unique - If you are creating your own hashtags to use for your business it is important that you are creating something that will stick in the minds of your followers as well as make you stand apart from other businesses.
  You also want to choose keywords or phrases that aren't being used by any other company.
  This will help ensure that you are not confused with similar businesses that may be using keywords similar to yours.
  Before choosing a phrase or keyword experts suggest that you perform a search to see how many, if any, other companies have or are currently using those words.
  

Using Twitter can be a powerful and productive way to reach potential customers.
It will also provide your company with a voice and image that users find appealing.
When posting tweets, it is important that your content be intriguing enough for the reader to follow the link you have included in your tweet to read more on the subject.
Don't be afraid to experiment when using hashtags, this is a great way to find out what works best for you and produces the best results.
When properly used, hashtags can be an important marketing tool.