Scandinavian Airlines is not the only airlines born out of war time eras in the twentieth century. Scandinavian Airlines, as well as the other fledgling airlines, shared many common traits, among them strength and endurance. Operating a complicated company such as an airline, and making it profitable, is not an easy task. It takes a unique individual to do it successfully. It has been observed in airlines that are successful that they have no fear of trying new, progressive and dynamic strategies. Scandinavian Airlines is no exception. They were the premier airline in the world to launch a trans-polar route from Copenhagen to Los Angeles, with stops in Sondre Stromfjord, Greenland, and Winnipeg, Canada. By being creative with their pricing and allowing free transit to other destinations in Europe, this trans-polar route became extremely popular with vacationers in the 1950s. This report will endeavor to bring you more interesting information about Scandinavian Airlines.rnrnSometimes the airline that you fly on will represent their country with a flag of some sort. People or companies that have deep roots with their country may honor this tradition. Most businesses that do well, such as Scandinavia Airlines, abide by certain principles and values. A strong spoke in the wheel, Norway is part owner in this major airline. A significant share of this airline is actually publicly owned and funded. Throughout all of Scandinavia, SAS is the largest air carrier in the region. Maintaining 180 destinations worldwide, this fleet of 198 aircraft is busy most of the time. Marketing and brand awareness are key to the success of any airline. Scandinavian Airlines created a tremendous coup in world wide brand awareness during the mid 1950s. They figured out an air route over the North Pole with a maiden flight to Los Angeles on the west coast of the US. They then branded this services as "round the world service over the North Pole to Los Angeles". Tokyo, Japan; Anchorage Alaska, and Copenhagen are among the destinations available on this route.rnrnSAS at the present maintains its heritage as a worldwide air carrier. Scandinavian Airline's long-distance routes include destinations in both North America and Asia. A majority of the international travel for SAS originates from Stockholm, Sweden and Copenhagen, Denmark, their two main hubs. From the hubs in Copenhagen and Stockholm, the division called SAS International, is responsible for all intercontinental routes as well as all sales units outside of Scandinavia. They currently have more than 900 employees. The European Traffic Divisions of Sweden, Denmark, and Norway operate independently from the Scandinavian Airlines International-SAS Division. rnrnSome of the main hubs for the international airline Scandinavian Airlines, also called SAS, are located in Scandinavia and Europe. Being held by public stock ownership and owned by three different countries, this major airline sets a remarkable example. During the initial years of SAS, there was a revelation that innovating travel routes could prove to be a money-spinning maneuver. The company was able to garner tremendous public awareness by their bold move to establish new air routes.rnrnDue to predictions by the management in the company, a huge part of their accomplishments took place because of their predictions of the future, during the late 1900s.

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